UFC And WWE Announce Massive New Business Venture

Endeavor, the company that owns UFC, has announced a new business venture with WWE to create a global sports and entertainment behemoth. The new publicly-listed firm will manage both brands and is valued at over $21 billion, with Endeavor holding a controlling interest of 51%. WWE shareholders will hold 49%. Endeavor CEO Ariel Emanuel will be the new company’s chief executive, and WWE Executive Chairman Vince McMahon will retain his position. UFC president Dana White will remain in his role.

UFC and WWE will be valued at $12.1 billion and $9.3 billion, respectively, in the merger. The announcement was made during WWE’s annual WrestleMania event on Sunday night. Endeavor’s press release stated that the new company would be capable of enhancing sponsorship monetization, maximizing the value of their combined media rights, developing new content, and pursuing mergers and acquisitions.

UFC President Dana White has been involved in a recent controversy where he was caught on tape slapping his wife, Anne, at a New Year’s Eve party. He expressed regret over the incident in the aftermath, while his wife stated that it was out of character for the couple, who have been married for nearly thirty years.

UFC has also been known for opposing cancel culture, as fighters such as Holly Holm and Israel Adesanya made public statements against the sexualization of minors and in favor of publicly naming and punishing “pedos” associated with Jeffrey Epstein and Ghislaine Maxwell.

The Daily Wire and Bonfire Legend’s movie production, “Terror on the Prairie,” which debuted with Gina Carano as the star, has been advertised during UFC events.