Tim Scott’s advertising spending in July surpasses that of all GOP presidential candidates.
Sen. Tim Scott (R-SC) Leads Republican Presidential Candidates in Advertising Spending
Sen. Tim Scott (R-SC) and his super PAC, Trust in the Mission, have emerged as the top spenders on advertising among Republican presidential candidates in July. From July 1 to July 24, they invested a staggering $3.1 billion in television and digital ads for the upcoming 2024 presidential primary, according to AdImpact.
What sets Scott apart is his bold move to reserve a whopping $40 million for TV and digital ads, with an additional $7 million slated for August. This makes him the first candidate to make such a significant ad reservation post-Labor Day.
Scott’s Rise in the Polls
If Scott’s substantial spending spree continues, he has the potential to surpass other contenders and secure third place, trailing only the former president and Gov. Ron DeSantis (R-FL).
This development is particularly noteworthy as Scott and some outsider candidates are gaining ground in state polls, closing the gap between themselves and DeSantis. In key GOP primary battleground states like Iowa and South Carolina, Scott has reached double-digit support, making him a formidable contender.
Scott’s Trust in the Mission PAC has already reserved an impressive $19.9 million in Iowa, New Hampshire, and South Carolina, making it the largest spender in the presidential race, with a total of $25.9 million. On July 21, the pro-Scott PAC further increased its spending to a staggering $30.8 million.
Nationally, pro-Scott spending currently stands at $31.9 million, surpassing pro-Trump spending by over $10 million and pro-DeSantis spending by over $15 million, as of July 20.
DeSantis and Trump Remain Strong, but Scott is Gaining Ground
While DeSantis’s popularity has experienced a slight dip, with a 19.3% RCP average compared to his previous ratings of around 30%, Trump maintains a significant lead, with an average of 51.0% according to Real Clear Politics.
However, Trump’s super PAC, MAGA Inc., and DeSantis’s super PAC, Never Back Down, continue to dominate ad spending, with MAGA Inc. investing $19.9 million and Never Back Down allocating $15.6 million. Scott currently holds the fourth spot, having spent $4.3 million on ads.
Click here to read more from The Washington Examiner.
Scott’s Hopes for the Primary Debate
As the Republican National Committee’s first primary debate approaches on Aug. 23, Scott sees this as an opportunity to present himself as a compelling and optimistic alternative to Trump. Reports suggest that big-money Republican donors are dissatisfied with the current options, and Scott aims to capitalize on this sentiment.
If Trump decides not to participate in the RNC debate, which he has yet to confirm, it could potentially turn into a showdown between DeSantis and Scott, further intensifying the competition.
" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."
*As an Amazon Associate I earn from qualifying purchases
