US family buys Christian streaming site to boost family-friendly and faith-based content.

Great American Family Network Acquires PureFlix to Expand Faith-Based and Family-Friendly Shows

The Great American Family network has acquired the Sony Christian streaming site PureFlix to expand its faith-based and family-friendly shows. This move distances the network even further from LGBTQ programming available on the Hallmark Channel.

‘Hallmark Channel’ Rival ‘Great American Family’ Purchases Christian Streaming Service ‘PureFlix’ To Produce More “Faith And Family-Friendly” Entertainment – Bounding Into Comics https://t.co/idEtqeW45Z

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In a statement from the network’s merger announcement, GAF said that the company “will build on the multi-faceted, multi-channel family and faith media brands in the portfolio” as both have sought to “serve and delight consumers in the family and faith categories.”

“Family-friendly entertainment remains an important segment of the industry, and merging these two entities will create the greatest opportunity to achieve more scale for Pure Flix as it continues to build its subscriber base,” said Ravi Ahuja, Chairman of Global Television Studios and Corporate Development for Sony Pictures.

Great American Media President and CEO, Bill Abbott, added, “In a media environment where programming and distribution business models are in a constant state of flux, this agreement provides a rare opportunity to maximize our potential with the expertise, market knowledge and content creation capabilities of a world class partner like Sony Pictures.”

Candace Cameron Bure and Great American Family

Both Abbott and actress Candace Cameron Bure left the Hallmark Channel for Great American Family after its programming and advertising started involving LGBTQ stories. Bure recently spoke to the Wall Street Journal about joining GAF and said it was because she wanted to share “faith-filled” stories “that have more meaning and purpose and depth behind them.”

“I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment,” the actress said, noting that Hallmark had essentially become “a completely different network” than when she signed on due to a “change of leadership.”

In an earlier statement about her move to GAF, the “Full House” star said “I’m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch. I am constantly looking for ways that I can inspire people to live life with purpose.”

Conclusion

The acquisition of PureFlix by Great American Family network is a strategic move to expand its faith-based and family-friendly shows. With the expertise and content creation capabilities of Sony Pictures, the network aims to serve and delight consumers in the family and faith categories.

Related: Candace Cameron Bure Shares Details About Upcoming Film That Honors U.S. Veterans