New ad suggests voting for Biden is essential for democracy
President Joe Biden’s Latest Campaign Ad Sends a Clear Message
In President Joe Biden’s latest campaign ad, the message is loud and clear, even if the word “deplorable” is not explicitly used to describe supporters of former President Donald Trump.
The ad features Biden surrounded by American flags and the iconic monuments of the nation’s Capitol. While Trump is not mentioned by name, the screen is dominated by images from January 6, 2021, warning viewers of the threat to American democracy.
Watch the Ad:
All of us are being asked right now: What will we do to maintain our democracy? pic.twitter.com/tjGDgQG0eU
— Joe Biden (@JoeBiden) January 4, 2024
Against a backdrop of multiple American flags and a panoramic view of Washington, D.C., Biden declares, “I’ve made the preservation of American democracy the central issue of my presidency. I believe in free and fair elections and the right to vote fairly and have your vote counted.”
The imagery then abruptly shifts to photos from January 6 and demonstrations associated with Trump supporters.
“There’s something dangerous happening in America,” Biden asserts, as images of Trump flags alongside American flags fill the screen. “There’s an extremist movement that does not share the basic beliefs of our democracy.”
“All of us are being asked right now, what will we do to maintain our democracy?” he continues. “The world is watching. Most importantly, our children and grandchildren hold us responsible.”
“Remove our opponent from the ballot? Arrest our opponents??” @ThePeoplesCube replied to Biden’s query.
Remove our opponent from the ballot?
Arrest our opponents??— The People’s Cube (@ThePeoplesCube) January 4, 2024
“Nothing unites the country more than calling over 74 million Americans ‘extremists,’” @ALX posted. “And ‘What will we do to maintain our democracy?’ coming from the party trying to remove a candidate from the ballot? What a joke.”
Nothing unites the country more than calling over 74 million Americans “extremists”
And “What will we do to maintain our democracy?” coming from the party trying to remove a candidate from the ballot?
What a joke.
— ALX 🇺🇸 (@alx) January 4, 2024
“You could: Use the DOJ to target your opponent; the Democrats in NY could change laws the day Trump’s presidency ends so he can be sued; Have democrat AGs around the country target your biggest opponent; Coordinate with tech platforms to silence anyone who speaks against you; Arrest people who protested your election to scare anyone else from questioning it; Use racial politics to divide a country that’s already on the threshold of civil war,” @travis_in_flint suggested. “That should protect your version of ‘democracy,’ Right?”
You could:
– Use the DOJ to target your opponent
– the Democrats in NY could change laws the day Trump’s presidency ends so he can be sued.
– Have democrat AGs around the country target your biggest opponent.
– Coordinate with tech platforms to silence anyone who speaks…
— 🇺🇸Travis🇺🇸 (@Travis_in_Flint) January 4, 2024
What is the central message of President Biden’s latest campaign ad and how does it aim to mobilize support for his administration
Les Cube (@ThePeoplesCube) January 4, 2024
The ad ends with Biden’s call to action: “Let’s stand together, defend our democracy, and deliver on the promise of America.”
The messaging in Biden’s latest campaign ad is crystal clear. It aims to highlight the threats to democracy and emphasize the importance of preserving American democratic values. The ad juxtaposes images of Biden surrounded by American symbols and monuments with images of the January 6 Capitol insurrection and Trump supporters, implying a direct link between Trump’s rhetoric and the attack on the Capitol.
By not explicitly using divisive language like “deplorable,” Biden is attempting to strike a more conciliatory tone, hoping to appeal to a broader spectrum of voters. The ad focuses on common values of democracy and the need to protect them, while also hinting at the dangers of extremism.
The ad’s rhetoric is strategic in nature. It seeks to position Biden as the defender of American democracy and portrays his opponents as threats to the nation’s core values. The imagery of Biden surrounded by American flags and the nation’s iconic symbols serves to reinforce the message of unity and patriotism. By reminding viewers of the events of January 6, the ad aims to elicit an emotional response and solidify the narrative that Biden is the leader who will confront and overcome these threats.
Overall, President Joe Biden’s latest campaign ad sends a clear message of the importance of preserving American democracy and standing up against extremism. It strategically frames the opposition as a threat to democratic values and positions Biden as the defender of those values. With its powerful imagery and concise messaging, the ad effectively conveys the campaign’s central focus and aims to mobilize support for Biden and his administration.
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