Bud Light faced backlash for teaming up with Dylan Mulvaney, while another famous beer brand’s woke ad went unnoticed.

Bud Light Sales Plummet After Controversial Partnership

Bud Light has seen a significant decline in sales since partnering with transgender influencer and activist Dylan Mulvaney last month. Despite attempts to appeal to conservative consumers with Americana-themed advertisements and Harley Davidson-themed cans, the company has experienced a fifth straight week of plummeting demand.

Miller Lite Sees Sales Increase

Miller Lite, owned by parent company Molson Coors, has seen a significant increase in sales in the wake of the Bud Light controversy. Sales increased by almost 12% in volume and 16.9% in dollar sales by the end of April. Other Molson Coors brands, such as Coors Lite, also saw similar windfalls.

Molson Coors’ Social Justice Sympathies

Molson Coors has a long history of supporting woke causes, including diversity, equity, and inclusion (DEI). The company is dedicated to increasing its female workforce representation globally and tracking the percentages of board members, senior managers, and salaried employees who are females. It also supports “dozens of black, indigenous and people of color” organizations that are explicitly “dedicated to social justice.”

Coors Banquet Ad

Coors released an advertisement for Coors Banquet featuring “Yellowstone” star Cole Hauser that made sure to stress Coors’ rough-and-tumble reputation as a favorite brew of “rock stars, smugglers, cowboys, and presidents.”

Miller Lite’s Women’s History Month Ad

A Miller Lite ad featuring female comedian Ilana Glazer, who supports leftist causes and identifies as queer, went relatively unnoticed during Women’s History Month but resurfaced recently. In the commercial, Glazer claimed that women were “among the first to brew beer ever” and declared that the beer industry needed to atone for its previous marketing campaigns that featured women in bikinis. The ad also promised to donate fertilizer so that female brewers could grow hops.

After the video resurfaced and the backlash began on social media, Miller Lite downplayed the ad, stating that it was about “worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer.”

It’s doubtful that the Women’s History Month ad will inspire a backlash as sustained and damaging as the one that is still hammering Anheuser-Busch, but it could make more conservatives aware of how entrenched these ideas are in some of the most popular companies in the country.