Anheuser-Busch Execs face more bad news as Bud Light sales continue to decline. However, there are other issues at play.

Bud Light Sales Continue to Tank Amid Transgender Partnership

By Warner Todd Huston | May 17, 2023 at 1:43pm

Bud Light is facing the consequences of its support for transgenderism as sales continue to plummet with no sign of recovery. The company’s rivals are taking advantage of its struggles, and customers are abandoning the beer over its partnership with transgender TikTok activist Dylan Mulvaney.

According to the New York Post, Bud Light’s sales have slipped again, and April was a bloodbath for the company. Unfortunately, the numbers are not getting better in May. “Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week ended May 6,” the Post reported.

The boycott has also affected some of the company’s other brands, including Budweiser, Michelob Ultra, and Natural Light. Industry insiders predict that the hemorrhaging will end soon for Bud Light, but that doesn’t seem to be happening. If the brand continues to post earnings that are down 20 percent or so year-over-year, that is a significant loss.

Meanwhile, Bud’s rival beer brands are enjoying increased sales. People aren’t pausing their beer-drinking habits — they’re just migrating to other brands. “Sales of Pabst Blue Ribbon were up 21.6% in the week ended May 6, and Miller High Life gained 10.4% in sales compared to an 8.3% bump over the same time period the previous week,” the Post reported.

Bud Light customers are waiting for a sincere apology from the company, but so far, they haven’t gotten one. Bud is “running out of time to fix the problem as the summer selling season unofficially started last weekend and Memorial Day is in two weeks,” said Bump Williams of Bump Williams Consulting.

Meanwhile, Bud has tried a number of moves to make amends without actually apologizing. The company dumped two executives who were in charge during the partnership with Mulvaney and pushed out a pro-America commercial that landed with a thud. This week, it was reported that Anheuser-Busch will introduce bottles of Budweiser and Bud Light with a camouflage print as the company tries to dig out from under the Mulvaney fiasco.

Americans are voting with their wallets right now. Will other corporations heed this lesson and begin moving away from support for the woke agenda? Time will tell.

Do you think Bud Light sales will recover?

• Bud Light sales have slipped again as customers abandon the beer over its partnership with transgender TikTok activist Dylan Mulvaney.
• Sales of Bud Light have dropped 23.6% versus a year ago during the week ended May 6.
• The boycott has leaked into some of the company’s other brands, including Budweiser, Michelob Ultra, and Natural Light.
• Bud’s rival beer brands are enjoying increased sales.
• Bud Light customers are waiting for a sincere apology from the company.

Will Bud Light recover from this?