Washington Examiner

Get the scoop on Linda Yaccarino, Twitter’s potential new CEO.

Former NBC Advertising Head to Take Over as Twitter CEO

Exciting news for Twitter as former NBCUniversal ad sales chief Linda Yaccarino is expected to take over as CEO, according to the Washington Post. Yaccarino has an impressive track record, having worked at NBC for over a decade and led the launch of the streaming service Peacock. She resigned from her role at NBCUniversal on Friday and will start at Twitter in six weeks.

Yaccarino’s Impressive Career

Yaccarino was the chairman of global advertising and partnerships for NBCUniversal, where she oversaw a team of over 2,000 workers and generated more than $100 billion in ad sales. She established partnerships with several Big Tech companies, including Apple, Snapchat, and Twitter. Yaccarino graduated from Penn State University with a bachelor’s in telecommunications in 1985 and previously worked with Turner Broadcasting before moving to NBC in 2012.

Musk, who stepped away from the top management role at Twitter, maintained that the company’s “commitment to open source transparency and accepting a wide range of viewpoints remains unchanged.” However, the company has been struggling to develop revenue after Musk’s takeover, which led to the withdrawal of many advertisers. Analysts at Insider Intelligence predict that the company’s revenue will fall by 28% in 2023.

Twitter’s Future Under Musk’s Vision

Twitter has been molding itself to fit Musk’s vision for “X,” an everything app he intends to launch using Twitter’s framework. Musk launched encrypted private messages on Thursday but limited the feature only to those who pay for the premium service Twitter Blue. The app will also allow users to call others. The company filed paperwork in November 2022 with the Treasury Department to allow it to use the financial technology required to process online transactions. Musk has also voiced an interest in creating a dating app on Twitter. He had praised the Chinese social app WeChat before and expressed an interest in making a similar app in the United States.

Conclusion

It will be interesting to see how Yaccarino leads Twitter and how the company evolves under Musk’s vision for “X.” Stay tuned for more updates!



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