WATCH: Army reboots ‘be all you can be’ campaign with Hollywood twist
THe U.S. Army It is taking its cue from it 1980s Playbook: Bringing back the famous ad campaign.
The military branch’s first commercial use of the phrase “Be all that you can” was in 1981. that aired The New Year saw college football bowl games. That familiar song was used by the Army throughout that campaign until 2001.
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The slogan has been updated with a new look and a number of trailers. social mediaJonathan Majors is the actor who narrates this story. He’s best-known for his role in Quantumania: Ant-Man and The Wasp And Creed III.
“At a time when political, economic, and social factors are changing how young Americans view the world, the new Army brand illustrates how service in the Army is grounded in passion and purpose,” Christine Wormuth, Secretary of Army said. “Serving our nation is a calling, and one that is fundamentally hopeful. We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve.”
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“‘Be all you can be’ is a phrase that has inspired many generations of Soldiers, and its promise still rings true today,” James McConville is the Army’s chief of staff. “This is the message for the
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