WATCH: Army reboots ‘Be all you can be’ campaign in effort to boost recruitment
THe U.S. Army It is taking its cue from it 1980s Playbook: Bringing back the famous ad campaign.
In 1981, the military branch first used “Be All You Can Be” in commercials. that aired During the new year’s college football bowl matches. The Army used the familiar song to continue that campaign until 2001.
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The slogan has been updated with a new look and a number of trailers. social media.
“At a time when political, economic, and social factors are changing how young Americans view the world, the new Army brand illustrates how service in the Army is grounded in passion and purpose,” Christine Wormuth, Secretary of Army said. “Serving our nation is a calling, and one that is fundamentally hopeful. We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve.”
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“‘Be all you can be’ is a phrase that has inspired many generations of Soldiers, and its promise still rings true today,” James McConville is the Army’s chief of staff. “This is the message
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