Victoria’s Secret Brand CEO Out As Company Struggles Following Pursuit Of Wokeness

Victoria’s Secret Brand CEO Amy Hauk, who was also CEO of the company’s Pink brand, announced this week her resignation from the company after less that a year.

“Amy Hauk will be stepping down as CEO of Victoria’s Secret and Pink in order to spend more time with her family in Florida,” A spokesperson for the company said. “Amy has graciously agreed to a managed transition between now and the end of March. There are no plans to replace her role.”

The Daily Wire reported The iconic emblem was taken out of the company’s inventory in the summer. Victoria’s Secret AngelsModels were replaced by soccer star and liberal activist Megan Rapinoe, and even hired the company’s first biologically male transgender model — but, unsurprisingly, the wokeness has not paid off.

Victoria’s Secret It fired 160 managers-level employees during the summer at its Ohio Headquarters in an effort save the company $40 million.

NotablySales at the lingerie business fell by 4.5%, to $1.5 billion in 2022. New York Post reportedThe report also stated that comparable sales for the same period in 2021 had fallen by 8%.

“When we first announced our repositioning, we got a significant amount of mail from people who said, ‘This is terrible, you’re scorching the earth, you’re spoiling your brand. We love the way it was before. Why are you changing it?’” Victoria’s Secret CEO Martin Waters saidThe company was not affected by the changes.

The Company in 2019 hired Its first transgender-friendly model Valentina SampaioIdentifies as a biological male and identifies himself as a female.

The As long-standing VS chief marketing officers, move was made Ed Razek, who criticized the idea of hiring transgender models for the company’s fashion show, resigned.

“It’s like, why doesn’t your show do this? Shouldn’t you have transsexuals in the show?” Razek told Vogue In 2018, when I was asked about “inclusion”, “No. No, I don’t think we should. Well, why not? Because the show is a fantasy. It’s a 42-minute entertainment special. That’s what it is.”

And The iconic VS will be gone by 2021 Angels were droppedThe new campaign is called the “VS Collective,” The Daily Wire reported.

“Fashion is a business of change. We must evolve and change to grow,” CEO Leslie Wexner said In 2019, the announcement of the end Angels Broadcast of fashion show. “With that in mind, we have decided to rethink the traditional Victoria’s Secret Fashion Show.”

Rapinoe She was selected as one of the women to represent the new campaign based on her activism, achievements and not her looks.

The The company that she teamed up for was criticized by the soccer star. “patriarchal” “sexist” past.

The Marketing was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired,” she complained To The New York Times. “And it was very much marketed toward younger women.”

Rapinoe Added that the VS Angels were “really harmful.”

Amanda Prestigiacomo This report was contributed by you.