‘The Marvels’ Struggles at Box Office, Records Worst Second-Weekend Decline Ever
Disney’s Latest Superhero Movie “The Marvels” Faces Box Office Disaster
Disney’s highly anticipated superhero film “The Marvels” is proving to be a major disappointment at the box office. The female-led movie, starring Brie Larson, has experienced the worst second-weekend drop in Marvel Studios history, plummeting by a staggering 78 percent in box office performance. This makes it the worst second-week showing for any modern-day Hollywood superhero film.
“The Marvels” is a sequel to the successful 2019 film “Captain Marvel” and has surpassed the previous record held by ”Ant-Man and the Wasp: Quantumania” for the worst dropoff from opening weekend. The film’s opening weekend fell short of expectations, with estimates lowered from $75-$80 million to just $60-$65 million. However, it performed even worse, earning only $47 million, making it the worst debut in MCU history.
#TheMarvels is shaping up to be the first MCU movie to fall short of $100 million at the domestic box office. https://t.co/Fu8UdlJGzM pic.twitter.com/Pm4wi68Pmz
— Variety (@Variety) November 20, 2023
In its second weekend, ”The Marvels” continued to struggle, earning a mere $10.2 million, bringing its total after two weeks to just $65 million. The film’s international performance was also lackluster, adding only $19.5 million from 52 markets for a global total of $161.3 million.
Directed by Nia DaCosta, a black female director, and led by three female protagonists, “The Marvels” aims to deliver a captivating storyline. The film follows Carol Danvers, also known as Captain Marvel, as she navigates a destabilized universe and forms an alliance with two other superheroes.
Only two other films in the Marvel Cinematic Universe have opened to lower than $60 million: “The Incredible Hulk” in 2008 and “Ant-Man” in 2015. However, the underperformance of “The Marvels” is particularly significant as it was expected to be a major box office success.
Related: Female-Led Film ‘The Marvels’ Lowers Box Office Expectations To $60M Ahead Of Premiere
How has competition from other superhero films impacted the success of “The Marvels” at the box office
Which had a 77 percent drop in its second weekend. The sharp decline in box office earnings has surprised industry experts and raised concerns about the future of the franchise.
One of the factors contributing to the disappointing performance of “The Marvels” is the ongoing COVID-19 pandemic. The surge in cases and the spread of the Delta variant have made audiences hesitant to return to movie theaters. With the threat of breakthrough infections and the availability of streaming platforms, many moviegoers are opting to watch films from the safety and comfort of their homes.
Another possible reason for the film’s box office disaster is the lukewarm reception it has received from critics and audiences alike. Reviews have been mixed, with some praising the performances and action sequences, while others have criticized the storyline and character development. This lack of consensus may have contributed to a decrease in word-of-mouth buzz and audience interest.
Additionally, “The Marvels” faces tough competition from other superhero films that have been released around the same time. Movies like “Black Widow” and “Shang-Chi and the Legend of the Ten Rings” have captured the attention of audiences and have been performing relatively well at the box office. The saturation of the market with superhero films may have led to audience fatigue and a sense of oversaturation.
The disappointing box office performance of ”The Marvels” raises questions about the future of the Marvel Cinematic Universe (MCU). Disney has heavily invested in the superhero franchise, and the success of these films is crucial to the company’s bottom line. While one film’s underperformance does not spell the end of the MCU, it does highlight the need for Disney to rethink its marketing strategies and potentially diversify its content offerings.
It is important to note that the film industry is unpredictable and success at the box office cannot be guaranteed. However, in the case of “The Marvels,” the magnitude of the drop in box office earnings is a cause for concern. It remains to be seen how Disney will respond to this setback and what impact it will have on future superhero films within the MCU.
In conclusion, Disney’s latest superhero movie “The Marvels” is facing a box office disaster, with a significant drop in earnings in its second weekend. The ongoing pandemic, lukewarm reception, and tough competition are all contributing factors to the film’s underperformance. This underscores the challenges faced by the Marvel Cinematic Universe and calls for a reassessment of Disney’s marketing strategies. The future of the franchise hangs in the balance, and it remains to be seen how Disney will navigate this setback and adapt to the changing landscape of the film industry.
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