Target faces criticism for selling a children’s book that promotes nonbinary identities.
Retail Giant Target Faces Backlash for Nonbinary Children’s Book
Retail giant Target is once again facing criticism for its support of the LGBT community, this time for stocking a nonbinary children’s book on its shelves.
Titled Bye Bye, Binary
The book, titled Bye Bye, Binary, is written by New York Times bestseller Eric Geron. It tells the story of a newborn who defies traditional gender norms and embraces toys, colors, and clothes that bring them joy.
According to its description on Bookshop, Bye Bye, Binary is a tongue-in-cheek board book that encourages children to love what they love. It is also touted as a great baby shower gift for soon-to-be-parents.
This is not the first time Target has faced backlash for its support of the LGBT community. Earlier this year, the retail giant received criticism for stocking LGBT-themed lights, books, and sandals in preparation for Pride month.
Conservatives were particularly upset by the marketing of Pride-themed items for newborns and young children. The recent addition of Bye Bye, Binary seems to have reignited some of that fury.
“Target is selling this Bye Bye Binary book for children aged 4-8,” one user posted on X, the platform formerly known as Twitter. “I guess Target haven’t learned their lesson since they lost over $9 billion from their disastrous Pride Collection.”
Another user expressed their disapproval, stating, “Kids shouldn’t be reading stuff like this.”
One commenter sarcastically remarked, “Tip of the day, if your company wants to file for bankruptcy, offer pride products.”
It remains to be seen how Target will respond to this latest wave of criticism.
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