Target’s stock drops due to pride merchandise controversy.

Target Faces Backlash and Boycotts Over “Pride-Friendly” Merchandise

Target, the retail giant, has faced a significant backlash and boycotts after introducing “pride-friendly” merchandise, including “tuck-friendly” swimsuits. The controversy has led to a drop in the company’s shares, with its stock value falling almost 13%, amounting to around $9.3 billion in market value, its lowest value in the past year.

The backlash began after customers discovered the “tuck-friendly” swimsuits, which allow transgender individuals who have not had their transition surgeries to “hide their private parts.” Target initially denied that kids’ swimsuits in the Pride collection included the “tuck-friendly” label, but many customers have reported finding such products in the kids and teens sections.

Target has also faced criticism for selling a shirt from the clothing brand “Abprallen,” which offers Satanist-themed motifs and focuses on LGBTQ+ principles. After a week of boycotts, Target decided to make “adjustments” to some of its LGBTQ+ merchandise