Target faces backlash over transgender controversy, stock price plummets.

Target is facing stock losses after a massive pushback over transgender merchandise in its stores.

Shareholders were hit with lowered projections, according to a report from Bank of America’s Global Research division on June 14, as Target faces the worst downgrade in three years.

Many customers have been boycotting Target over its pro-LGBT stance since May, ahead of June Pride Month, leading the retailer to take losses.

The backlash against corporate activists has forced many executives at other companies to think twice when it comes to potentially divisive issues due to fear of public backlash from all sides.

Target Offends Both Sides of Transgender Wars

A boycott by conservatives forced the retailer to remove or relocate several controversial items, including what was described as “tuck-friendly” children’s swimsuits, which are regularly worn by transgender individuals.

“It’s hideous. It’s exactly what a dude pretending to be a woman would wear,” comedian Chrissie Mayr told Fox News Digital.

Other products, such as a “Gender Fluid” mug and a variety of adult clothing with slogans such as “Super Queer” among other items, were also targets of the boycott.

The retailer had already sparked an earlier boycott in 2016 after it publicly allowed “transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.”

After a social-media backlash and protests by conservative shoppers, Target pulled some of the objectionable LGBT retail displays from its stores, causing some gay and transgender activists to attack the brand for backing down ahead of Pride Month.

The move even sparked employee safety issues at several locations, including bomb threats from LGBT supporters.

Retailer Loses Billions Over Conservative Boycott

Target had lost over $15 billion in losses at one point, as the protests began to affect its market value last month.

The company’s market value recovered slightly, to $63 billion, on June 15, after falling from its high of $74 billion at the beginning of May.