Target criticized for ‘Pride’ collection, designer also made ‘Satan Respects Pronouns’ shirts.

Target Faces Backlash Over Designer’s Satanic Imagery in “Pride” Collection

Target is under fire for featuring a designer in their “Pride” collection who has created products with Satanic imagery. Activist Scarlett Johnson from Wisconsin went viral on Twitter over the weekend, expressing her frustration with the retailer. Johnson took issue with Target listing three items on its online store from Abprallen, a London-based designer who mixes gender imagery with the macabre.

What’s the Problem?

While none of the three colorful apparel items for sale under the Abprallen label on Target’s website have Satanic imagery, Johnson highlighted other products for sale on the Abprallen website and associated Instagram account with about 25,000 followers. Among them is a skeleton draped in rainbow colors, a “Trans Witches For Abortion” badge, and a “Satan respects pronouns” T-shirt.

The product page for the “Satan respects pronouns” shirt talks about how LGBT+ people are “so often referred to as being a product of Satan or going against God’s will” while making the case that the Church of Satan and The Satanic Temple are more accepting of the gay community.

“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love,” the page says. “So, naturally, Satan respects pronouns. He loves all LGBT+ people.”

The Response

Johnson’s thread has been retweeted thousands of times since it began on Saturday, with many users criticizing Target and some even calling for a boycott. Others complimented the products and questioned why Johnson had a problem with the designer’s work.

Abprallen, according to its “My Story” page, is run by gay trans man named Erik who has a penchant for juxtaposing pastel colors with “spooky things.” The designer’s Instagram account posted in recent weeks about how Abprallen products are being sold by Target after “they approached me to design a range for Pride.”

Target was already facing backlash over “tuck-friendly” swimwear for children, as reported by The New York Post, leading some to suggest the retailer would face a wave of backlash akin to the Bud Light controversy over its partnership with self-identified transgender social media influencer Dylan Mulvaney.

Target’s Response

The Daily Wire reached out to Target for comment on the situation, but the retailer has not yet responded.

Abprallen’s Message

• Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty.
• For Abprallen, Satan is hope, compassion, equality, and love.
• Satan respects pronouns and loves all LGBT+ people.

What do you think about Target’s decision to feature Abprallen’s products in their “Pride” collection? Let us know in the comments below.