Experts believe that the comments made by the Snow White actress could greatly affect ticket sales.
Remarks from actress Rachel Zegler have the potential to impact Disney’s upcoming Snow White remake
Actress Rachel Zegler, who has been cast as the titular character in Disney’s live-action remake of Snow White, is currently on strike and not participating in any film publicity. However, her previous interviews from last year have resurfaced online, causing controversy and potentially affecting the film’s success.
Experts warn of negative impact on ticket sales
“Disney will need to be careful with how they have portrayed Snow White and what they do and don’t allow their actors to say about it going forwards. They simply cannot repeat the same mistakes and allow their actors to be so vocal in their own personal opinions during promotions,” said branding expert Carly Speight. “It can have a huge impact on ticket sales, especially with the amount of negative backlash so early in the promo trail.”
“Rachel is a big-named star playing one of the world’s most famous fairytale characters immortalized by Disney, but instead of taking the lead of The Little Mermaid’s Halle Bailey and embracing her role, Rachel has actively chosen to spoil the narrative and express the new direction she has taken Snow White in,” added public relations expert Nick Ede. “I am sure Disney executives must be having crisis talks and thinking perhaps their new Snow White isn’t the best person to promote the film and ensure it is a box office success.”
Ede’s comments refer to Zegler’s statements that Snow White will not be saved by the prince and will not be dreaming about true love. Zegler even suggested that the prince’s scenes could be cut from the film without affecting the plot.
Disney has recently faced challenges at the box office, with several highly anticipated blockbusters underperforming. For example, Indiana Jones and the Dial of Destiny made only $172 million domestically during its first two months of release. Additionally, Disney’s streaming service experienced a decrease of approximately 7.7 million worldwide subscribers in the last quarter, a 7.4% decrease from the previous quarter.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."
*As an Amazon Associate I earn from qualifying purchases
