Skittles sparks online controversy with pride packaging.
Mars Faces Backlash Over New Skittles Pride Package
Candy company Mars has recently released a new pride package for Skittles, paying homage to the LGBT community. However, this move has sparked controversy and led to calls for a boycott.
The packaging for the limited edition Skittles features a predominantly black and white design, deviating from its iconic red. The cartoon characters and scenes, however, remain in full color, accompanied by empowering messages such as “pride,” “Be generous with your love,” and “Black trans lives matter.”
Outrage on Social Media
Unsurprisingly, the release of the pride package has triggered a wave of outrage on social media platforms. Users took to X, formerly known as Twitter, to express their discontent.
“Yes…There is a DRAG QUEEN on a Skittles package. Unless they are trying to get your kids to turn into LGBTQ/BLM activists…what’s the point of this?”
“They’re coming after your children.”
These comments from user Chad Prather reflect the concerns of some individuals who believe that the pride package is an attempt to influence children’s beliefs and values.
Another user, Isable Jones, even suggested boycotting Skittles, drawing a parallel with the recent boycott of Bud Light over its ad campaign featuring transgender influencer Dylan Mulvaney.
However, not everyone shares these sentiments. Some users argue that if conservative parents are giving their children Skittles regularly enough for a boycott to be effective, then there may be larger issues at play.
“It’s engagement farming. Plus, if conservative parents are giving their kids Skittles regularly enough that a boycott would work, that’s a big problem. For the parent.”
On the other hand, user Ander Wilson supports the boycott, stating that any product supporting values they disagree with should be avoided.
“Good. Any and all products which support values we don’t support should be boycotted. There is ZERO reason not to do this.”
Legal Troubles for Mars
In addition to the backlash, Mars is also facing a proposed class action lawsuit in the U.S. District Court for the Northern District of California. The lawsuit alleges that Skittles contains “heightened levels” of titanium dioxide, a substance previously used by Mars to color the hard candy.
Furthermore, California lawmakers are considering a law that would ban the sale of Skittles and other candies due to additives linked to cancer and organ damage, specifically the Red 3 dye.
To stay updated on this ongoing controversy, click here to read more from The Washington Examiner.
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