Skittles sparks online controversy with Pride packaging.
Mars Faces Backlash Over New Skittles Pride Packaging
Candy company Mars has recently released new Pride packaging for Skittles, but it seems to have sparked controversy and even calls for a boycott. The packaging, intended to show support for the LGBT community, deviates from the brand’s iconic red color and instead features a predominantly black and white design. However, the cartoon characters and scenes on the packaging are still vibrant and colorful, accompanied by empowering messages like “Pride,” “Be generous with your love,” and ”Black trans lives matter.”
Outrage on Social Media
Unsurprisingly, the release of the new Skittles packaging has triggered a wave of outrage on social media platforms. One user, Chad Prather, took to X (formerly known as Twitter) to express his concerns, questioning the inclusion of a drag queen on the Skittles package and suggesting that it might influence children to become LGBTQ/BLM activists. Another user, Isable Jones, even referenced the recent Bud Light boycott over its transgender influencer ad campaign, stating that Skittles should not be given to children.
However, not everyone is against the new packaging. Some users argue that boycotting products that support values they disagree with is the right thing to do. User Ander Wilson firmly believes that there is no reason not to boycott such products.
Legal Troubles for Mars
In addition to the backlash, Mars is also facing a proposed class action lawsuit in the U.S. District Court for the Northern District of California. The lawsuit alleges that Skittles contains “heightened levels” of titanium dioxide, a substance that Mars previously used to color the candy. Furthermore, California lawmakers are considering a ban on the sale of Skittles and other candies due to additives like Red 3 dye, which have been linked to cancer and organ damage.
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