Skittle’s pride package sparks online controversy.
Mars Faces Backlash Over New Skittles Pride Package
Candy company Mars has recently released a new pride package for Skittles, paying homage to the LGBT community. However, this move has sparked controversy and led to calls for a boycott.
The package design deviates from Skittles’ iconic red color, opting instead for a mostly black and white aesthetic. The cartoon characters and scenes, however, remain in full color, accompanied by empowering messages like “pride,” “Be generous with your love,” and “Black trans lives matter.”
Outrage on Social Media
Unsurprisingly, the release of the pride package has triggered a wave of outrage on social media platforms. Users have taken to X, formerly known as Twitter, to express their discontent.
“Yes…There is a DRAG QUEEN on a Skittles package. Unless they are trying to get your kids to turn into LGBTQ/BLM activists…what’s the point of this?”
“They’re coming after your children.”
These comments from user Chad Prather reflect the concerns of some individuals who believe that the pride package is an attempt to influence children’s beliefs and values.
Another user, Isable Jones, even suggested boycotting Skittles, drawing a parallel to the boycott of Bud Light over its ad campaign featuring transgender influencer Dylan Mulvaney.
Debate and Controversy
The controversy surrounding the Skittles pride package has sparked a heated debate among users. Some argue that boycotting products that support values they disagree with is essential:
“Good. Any and all products which support values we don’t support should be boycotted. There is ZERO reason not to do this.”
On the other hand, some users believe that the outrage is blown out of proportion and that conservative parents should focus on more significant issues:
“It’s engagement farming. Plus, if conservative parents are giving their kids Skittles regularly enough that a boycott would work, that’s a big problem. For the parent.”
Legal Troubles for Mars
In addition to the backlash, Mars is currently facing a proposed class action lawsuit in the U.S. District Court for the Northern District of California. The lawsuit alleges “heightened levels” of titanium dioxide in Skittles, a substance previously used by Mars to color the candy.
Furthermore, California lawmakers are considering a law that would ban the sale of Skittles and other candies containing additives linked to cancer and organ damage, specifically referring to the Red 3 dye used in Skittles.
Despite the controversy and legal challenges, Mars continues to stand by its limited edition pride package for Skittles.
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