The Western Journal

Republicans Could Win Big in the 2026 Midterms: Here’s How

A recent set of focus groups with low-propensity Trump voters and swing voters in battleground states suggests that Republicans can win in November by centering their message on the economy and tangible policy progress, even with Donald Trump not appearing on the ballot.

key takeaways:

– An economy-focused message connects both groups, but they differ on views of “progress,” requiring tailored ground-game outreach.

– Low-propensity Trump voters remain aligned with Trump’s agenda and want a functioning Congress that collaborates with him, not an obstructionist majority focused on impeachment.

– Both voter groups see Trump’s long-term vision of a strong economy, secure borders, and reduced dependence on China, while criticizing Biden-era economic hardships like unaffordable housing, stagnant wages, and higher prices.

– Short-term wins matter: voters want immediate cost-relief policy wins and noticed improvements such as higher-than-average tax refunds (about $2,290 as of Feb 6, up 11% from 2025).

– Housing and homebuying policies attract attention, including proposals to curb corporate investors in single-family homes and to allow using retirement funds for down payments.

– Health care costs are a major concern; there is support for TrumpRx and for direct payments to individuals to purchase insurance, with calls to replace Obamacare’s subsidies with simpler, more affordable options.

– For 2026, Republicans should emphasize the economy, cost reductions, and give each candidate a distinctive voice, while avoiding policies associated with the Biden era.

– Voters are turned off by left extremism, potential third impeachment, and seen-wasteful spending; they favor stronger immigration enforcement and are wary of progressive gender ideology policies.

– Voters view Trump’s second term as transformative and expect the next candidates to deliver similar progress on economy, border control, and bureaucratic reform.

– The commentary is attributed to Jessica Anderson of the Sentinel Action Fund, with standard Disclaimers about the publication’s views.

the piece argues that winning the midterms hinges on a credible, economy-centered message that demonstrates real cost relief and pragmatic policy ideas, supported by targeted outreach to distinct voter segments.


The biggest question facing get-out-the-vote organizations like mine is how do Republicans win in November when President Donald Trump is not on the ballot? To answer that question, we went straight to the voters whose votes will determine the midterms in battleground states. Proving the point that while Trump himself is not on the ballot, his policy agenda certainly is.

We’ve spent the last few weeks in focus groups talking to key low-propensity Trump voters and swing voters in the Senate battleground states of Georgia, Ohio, North Carolina, Michigan, Maine, and New Hampshire. In nearly all of these states, both voting groups must turn out for the Republican candidate if the GOP is to defend and grow the Senate majority.

What connects these groups, we now understand, is a clear, economy-centric message. However, how these voters view “progress” and whether enough is being done varies greatly between both groups, which will require tailored and specific ground game outreach as we seek to build a winning coalition.

What we found is that low-propensity Trump voters continue to be behind Trump’s agenda, and they remain optimistic to support Republican candidates who will continue the progress this administration has made over the past year. They want a functioning Congress that will work collaboratively with Trump — not an obstructionist minority that will waste time with impeachment trials and squander this opportunity to save America.

Both groups of voters believe the Trump administration is still just starting a four-year turn-around for America. They back Trump’s long-term vision for America; a strong nation with secure borders that is an economic and industrial powerhouse — more jobs for Americans and less dependence on adversaries like China. As voters express approval for Trump’s policies, they also acknowledge the continued hardships created by Biden’s long term economic failures: unaffordable housing, stagnant wage growth, and higher prices.

Point blank, these voters repeatedly emphasized that they trust the plan but see additional opportunities for short-term policy wins to make their lives more affordable.

For most Americans, the simplest and best policy really is to let them hold onto more of their own money. Voters were just starting to file their tax returns and had not yet received their refunds but were hopeful it would help offset the price increases of Biden’s presidency. Good news for these voters — as of Feb. 6, the average tax refund was $2,290, an 11% increase over 2025.

Increased home prices and higher rent are a top issue for both groups of voters. A policy proposal that catches perhaps the most attention is one to limit or ban corporate investors from buying single family homes, ensuring families aren’t competing with Wall Street to buy into the American Dream. Voters also appreciated Trump’s innovative ideas, such as allowing Americans to use their retirement accounts to help pay for the down payment of a home — they like the flexibility and that Trump is thinking about immediate fixes.

Voters also listed health care expenses as a top burden. They support TrumpRx and the idea that America should not pay more for prescription drugs than other developed nations. However, much of the pain is felt by healthy families who aren’t purchasing medicines — their pain is the monthly cost of insurance premiums. Voters blamed Obamacare by name and said it has made their health care plans unaffordable. These voters wanted to hear and learn more about Trump’s “Great Healthcare Plan” to replace insurer-based subsidies with direct payments to individuals to purchase their own insurance.

To win in 2026, Republicans need to be laser focused on the economy, what they have already done to reduce costs, and how that puts money back into voters’ pockets. Every candidate needs their own voice and needs to lead the charge on this front. Voters don’t want to go back to the failed policies of Biden and the radical left. Anything short of this could leave Republican candidates disconnected from key voters in close races.

Finally, both low-propensity and swing voters are turned off by the Left’s extremism, and they see a potential third impeachment as anti-democratic and a waste of time. They are tired of Democrats in Washington, D.C. wasting time and spending taxpayer money on waste and fraud. They do not want to see Democrats getting in the way of immigration enforcement or economic progress. And, perhaps even above all else, they continue to be alarmed by the Left’s extreme gender ideology policies.

It is clear to these voters that Trump’s second term has been historic in many ways. From his innovative solutions for the economy, immediate success at the border, to shrinking the unaccountable federal bureaucracy. There is no doubt in voters’ minds that this has been a transformative 13 months for the country. As this administration is doing their part, voters want to see the November candidates promise to do the same. When that happens, we will break the mid-term “majority flip” political tradition, and all of America will be better off.

 Jessica Anderson is the President of Sentinel Action Fund, a conservative Super PAC focused on turning out absentee, early-vote, and “day of” voters.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.

(Featured Image Media Credit: Screen Capture/PBS NewsHour)

All content created by the Daily Caller News Foundation, an independent and nonpartisan newswire service, is available without charge to any legitimate news publisher that can provide a large audience. All republished articles must include our logo, our reporter’s byline and their DCNF affiliation. For any questions about our guidelines or partnering with us, please contact [email protected].




Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. Advertise Today.



" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."
*As an Amazon Associate I earn from qualifying purchases

Related Articles

Back to top button
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker