Pro-LGBT Group Mounts Effort To Pressure Bud Light To ‘Stand In Solidarity’ With ‘Trans Community’

Leftist Pro-LGBT Organization Pressures Anheuser-Busch to Support Transgender Influencer

A leftist pro-LGBT organization is calling on Anheuser-Busch, the maker of Bud Light, to publicly support transgender influencer Dylan Mulvaney. The Human Rights Campaign sent a letter to the company criticizing its response to backlash over its paid marketing engagement with Mulvaney. The organization is threatening to lower Anheuser-Busch’s “long-standing 100 percent Corporate Equality Index score” if it does not release a statement reaffirming its support for transgender customers, shareholders, and employees.

Standing in Solidarity with the Trans Community

The Human Rights Campaign believes that it is critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community. The organization argues that the company’s response to anti-LGBTQ+ and transphobic criticism demonstrates a lack of fortitude in upholding its values of diversity, equity, and inclusion. The letter warns that this exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships.

Controversy and Consequences

The controversy surrounding Anheuser-Busch has worsened after CEO Brendan Whitworth issued a statement that did not mention Mulvaney, transgenderism, or offer an apology to offended customers. As a result, Bud Light has seen a significant decline in pours at restaurants and bars across the U.S. The company has placed two of its executives on leave, including Daniel Blake, who is in charge of marketing for Anheuser-Busch’s mainstream brands, and Bud Light Vice President of Marketing Alissa Heinerscheid.

What the Human Rights Campaign Wants

The Human Rights Campaign wants Anheuser-Busch to release a statement reaffirming its full support for its transgender customers, shareholders, and employees. However, the company has declined to meet with the organization. The Human Rights Campaign is preparing to punish Anheuser-Busch by lowering its Corporate Equality Index score because of how it has responded to the controversy.

Takeaway

• Anheuser-Busch is facing pressure from a leftist pro-LGBT organization to publicly support transgender influencer Dylan Mulvaney.
• The Human Rights Campaign is threatening to lower Anheuser-Busch’s Corporate Equality Index score if it does not release a statement reaffirming its support for transgender customers, shareholders, and employees.
• The controversy has resulted in a significant decline in pours of Bud Light at restaurants and bars across the U.S.
• Anheuser-Busch has placed two of its executives on leave in response to the controversy.