the daily wire

Feminine product maker targets females with latest campaign.

Is Always erasing women?

Have you ever wondered what a woman is? Well, tampon maker Always seems to have an answer, and it’s not what you might expect. In fact, they don’t even want to use the word “woman” anymore.

What is a woman? It looks like the tampon maker Always doesn’t even want to use that word anymore, let alone answer that question.

According to a recent report by the Daily Mail, Always released its annual pamphlet for young girls to learn about their changing bodies. However, this year’s pamphlet didn’t mention women or girls even once. Instead, they were labeled as “people with female sex organs.”

On Friday, the Daily Mail reported that one of the world’s top suppliers of menstrual and other sanitary products released its annual pamphlet used to help young girls learn about their changing bodies. Except this year, the pamphlet didn’t mention women or girls even once. Instead, they were labeled “people with female sex organs.”

Why the change? It seems that under leftist ideology, women can become men, and teenage girls can become teenage boys. Therefore, using the word “woman” or “girl” is now considered a no-no. This is especially concerning since the pamphlet, titled “Puberty and Confidence Guide for Everyone,” is meant for middle and high schoolers. Always, which is owned by Procter & Gamble, is essentially endorsing and supporting teenagers undergoing sex rejection and gender-denial procedures and abuse.

Why? Well, under leftist lunacy, women can become men. Which means that teenage girls can become teenage boys. Ergo, using the word “woman” or “girl” is a no-no. What makes this all especially creepy is that this pamphlet, titled, “Puberty and Confidence Guide for Everyone” is meant for middle schoolers and high schoolers. In other words,  Always, which is owned by Procter & Gamble, is endorsing and supporting teenagers undergoing sex rejection and gender-denial procedures and abuse.

Multiple teachers were reportedly mortified when they saw the pamphlets they were supposed to provide to their pupils. One teacher said that the literature was obviously confusing.

One educator said that the literature was obviously confusing.

“I think girls will struggle to understand how this relates to their own body and their own experience,” the teacher told the outlet.

Another anonymous teacher also expressed concern, stating, “Sadly, this is yet another example of companies attempting to erase women and disregarding their needs in a rush to appease trans activists.”

Another anonymous teacher also said, “Sadly, this is yet another example of companies attempting to erase women and disregarding their needs in a rush to appease trans activists.”

This isn’t the first time Always has been accused of erasing women. In 2019, the company removed the word “woman” from their packaging after pressure from transgender activists.

In Always’ case, the company quite literally erased the word “woman” from their packaging in 2019.

It’s time for companies like Always and Procter & Gamble to listen to their consumers and stop erasing women. Perhaps they need to get the Bud Light treatment.

Perhaps it is time that Always, and its parent company Procter & Gamble, get the Bud Light treatment.

The Bottom Line

It’s important to remember that women are women, and girls are girls. Erasing their identity and experiences is not the answer. Always and Procter & Gamble need to take responsibility for their actions and make changes that reflect the needs of all their consumers.

The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.



" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."

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