Overseas McDonald’s ad reveals company’s true intentions
People See Wholesome Overseas McDonald’s Ad, Realize What the Company’s Doing Here
A McDonald’s advertisement in a foreign country is going viral after people realized just how different it is from advertisements here.
On Wednesday, McDonald’s Japan released a cute and wholesome ad on social media that showed an anime family happily enjoying a meal from McDonald’s while spending quality time together.
特別じゃない、しあわせな時間。 pic.twitter.com/P7Og6hbMsx
— マクドナルド (@McDonaldsJapan) September 20, 2023
This simple advertisement immediately went viral internationally, especially among Americans.
On the surface, it is hard to see why such a simple ad made such waves.
One journalist, however, had an answer: Westerners have forgotten what it means for a company to have messaging that appeals to the human experience. Instead of that, we’re subjected to divisive, politically-charged virtue signaling.
The reason this ad blew up is because it’s alien to us, for the West is no longer capable of producing basic messaging that speaks to the core of being human.
— Jonathan Wong (@WGthink) September 21, 2023
Compare this Japanese advertisement to an ad released by McDonald’s in 2020 that featured a black transgender activist who goes by the name of Imara Jones saying, “Black trans women have a very simple message: Stop killing us.”
“Black trans women have a very simple message: stop killing us” – @imarajoneshttps://t.co/KLsZbLzH7i pic.twitter.com/F7IGLPlAK4
— McDonald’s (@McDonalds) June 29, 2020
The theme of the bizarre advertisement, as well as the timing, suggests that this was McDonald’s way of pandering to the woke left in the wake of the death of George Floyd.
It is unclear how McDonald’s thought that this ad would help bring in more customers or sell more food, especially with how politically divided the nation was and still is.
Can you get my order right once before we get into social issues? Or fries that don’t appear to have been swept off the floor.
— Uncommon sense (@uncommoncents70) June 30, 2020
can i just get a 20 piece Mcnugget please?
— Eridani Specialist IS BACK! (@NewAndImprovedI) September 14, 2020
With this in mind, I think it is correct to say that the Japanese anime ad appeals to Westerners because it is wholesome and unifying, compared to the divisive political “ads” that companies in the West produce today.
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Frankly, advertisements in the West are no longer advertisements, but rather vehicles for leftist propaganda.
This is not to say that McDonald’s or any major company should be holding the conservative line in the culture wars.
It is a fast-food company, and its first priority should be making good food, not creating divisive political messaging.
The Japanese McDonald’s has realized this. The American company should take a lesson from this.
The post People See Wholesome Overseas McDonald’s Ad, Realize What the Company’s Doing Here appeared first on The Western Journal.
In what ways does the Japanese ad’s focus on shared experiences and family appeal to the core of being human, and how does this differ from politically-charged advertisements?
McDonald’s Japan recently released an advertisement that has garnered a lot of attention from people all around the world. The ad, which features an anime family happily enjoying a meal at McDonald’s while spending quality time together, has struck a chord with many viewers.
Upon first glance, it may be difficult to understand why such a simple ad has made such a lasting impression. However, one journalist believes that the reason behind its success lies in the fact that Western advertisements have lost touch with appealing to the human experience. Instead, we are bombarded with divisive, politically-charged messaging.
To illustrate this point, let’s compare the Japanese ad to a 2020 McDonald’s ad featuring a black transgender activist named Imara Jones. In that ad, Jones states, “Black trans women have a very simple message: Stop killing us.” The message in this advertisement, along with its timing, suggests that it was McDonald’s attempt at pandering to the woke left following the death of George Floyd.
It is unclear how McDonald’s thought this ad would resonate with customers or increase sales, especially in a politically divided nation. Many viewers responded with criticisms, stating that they simply wanted their orders to be accurate or for the food to be of good quality, rather than being bombarded with social issues.
In contrast, the Japanese anime ad depicts a simple, wholesome moment shared by a family. It focuses on the joy of spending time together and enjoying a meal as a unit. This kind of messaging appeals to the core of being human – the importance of relationships and shared experiences.
The stark difference between these two ads has led many to realize how disconnected Western advertisements have become from the wholesome, relatable messaging that the Japanese ad captures. It serves as a reminder that companies should strive to appeal to the human experience and connect with their audience on a genuine, emotional level.
In conclusion, the viral success of McDonald’s Japan’s anime ad highlights the significance of wholesome messaging that speaks to the core of being human. It sheds light on the need for companies to reassess their approach and focus on relatable, genuine content that resonates with their target audience. Perhaps this will inspire a shift in advertising strategies and lead to more meaningful connections between brands and consumers.
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