NBA’s Jonathan Isaac plans to offer an alternative to “woke” retail brands.

NBA Player Jonathan Isaac to Launch UNITUS Apparel Line to Counter “Woke” Agenda

“Retail brands have the freedom to go woke. We have the freedom to create an alternative.”

Orlando Magic forward Jonathan Isaac is taking a stand against the “woke” agenda of retail brands with his new UNITUS apparel line. In a tweet, Isaac shared a video clip from a PragerU documentary that introduced the idea behind his new venture.

UNITUS: A Sports and Apparel Company Based on Freedom

Isaac’s new apparel line is all about freedom. “You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” he said. With UNITUS, Isaac hopes to promote his conservative Christian values and create an infrastructure for people in the sports world who want to support those values.

• Isaac plans to sign athletes across all different sports.
• The hope is to create a real infrastructure for people who want to support conservative Christian values.
• UNITUS will offer sports and apparel products.

Isaac has been vocal about his opposition to “wokeism” and left-wing ideology. In his book, Why I Stand, he details his decision to stand for the national anthem amid an NBA-wide demonstration supporting the Black Lives Matter movement.

Launching in August 2023

The UNITUS brand is set to launch in August 2023. Isaac hopes to provide an alternative for moms and dads who want to buy their kids sneakers and clothes but want to support a company that shares their values.

“It wasn’t entirely about the flag,” Isaac said. “It was just that moment of saying, ‘I believe that the love of Jesus Christ is what is ultimately going to heal this world because it is what has healed me.'”

Join Jonathan Isaac in his mission to promote conservative Christian values and support his new UNITUS apparel line.