NBA player launches clothing brand for Christian and patriotic communities, promoting openness.

NBA Player Jonathan Isaac Launches New Clothing Company for Christians and Patriots

Orlando Magic power forward Jonathan Isaac is making waves in conservative circles once again, this time with the announcement of his new apparel company, Unitus. Isaac, who made headlines for standing during the national anthem while his teammates kneeled, tweeted about the launch of his pro-Christianity, anti-woke clothing line, set to debut in August 2023.

Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned #WeAreUnitus pic.twitter.com/2TIfkVc6Zt

— Jonathan Isaac (@JJudahIsaac) June 2, 2023

Isaac’s goal with Unitus is to bring people together over their love of God and country. He explained in a recent PragerU documentary that the basis of his company is freedom. “You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, you know, conservative values and things like that,” he said. “And I think that they have the free choice to do so, as much as I disagree. But I feel that we also have a freedom to create what we want to create.”

Isaac is confident that he’s not the only one willing to put his name out there in promoting these products. “The hope is to be able to sign athletes across all different sports and to create a real infrastructure of people who are in the sports world. Moms and dads who want to buy their kids sneakers and clothes but wanna give their money to a company that they know is going to work toward bolstering their values,” he said.

Standing Up for What You Believe In

Isaac’s new clothing line is a response to the growing trend of “woke” companies that undermine conservative and Christian values. “Retail brands have the freedom to go woke. We have the freedom to create an alternative,” he tweeted. Isaac believes that as western culture continues to decline and move further from its foundation of Judeo-Christian values, it will become increasingly necessary to stand up for what you believe in.

Isaac published a book last year, “Why I Stand,” about his athletic career as well as his personal beliefs. His last couple of years in the NBA have been plagued with injury, but he’s expected to return to training camp next season, according to the U.K.’s Daily Mail.

With Unitus, Isaac hopes to create a community of athletes and consumers who share his values and are proud to stand up for them. “We can be proud of what we believe in,” he said. “You know, we don’t have to hide or be ashamed of it.”

Key Takeaways:

• Jonathan Isaac, Orlando Magic power forward, has announced the launch of his new apparel company, Unitus, which promotes pro-Christianity, anti-woke values.
• Isaac hopes to bring people together over their love of God and country and create a community of athletes and consumers who share his values.
• Unitus is a response to the growing trend of “woke” companies that undermine conservative and Christian values.
• Isaac believes that as western culture continues to decline and move further from its foundation of Judeo-Christian values, it will become increasingly necessary to stand up for what you believe in.