Musk speeds up quest for X ‘all-in-one app’ with job listings and address books in the pipeline.
Elon Musk’s Vision for X: Transforming into an “Everything App”
Elon Musk, the visionary entrepreneur, is determined to take X, formerly known as Twitter, to new heights by expanding its functionalities and competing with the broader app market. His ambitious “everything app” strategy includes the addition of job listings and audio calls to X’s growing list of features.
Creating a Comprehensive Platform
Musk recently shared multiple updates on his vision for X, emphasizing his desire to transform it from a mere social media platform into a versatile tool for various aspects of everyday life. He aims to incorporate audio/video calls and even introduce tools to rival LinkedIn, the job-focused social network.
“People send me LinkedIn links sometimes, but the cringe level is so high that I just can’t bring myself to use it, so I ask for the resume or bio to be emailed,” Musk posted. “We will make sure that the X competitor to LinkedIn is cool.”
Musk hinted at this feature back in May and further solidified his plans by acquiring the job-matching startup Laskie. This expansion aligns with his broader goal of increasing data collection within the company. X’s updated privacy policy now includes the collection of job and education-related data, as well as the request for biometric data for safety and identification purposes.
Enhancing Communication and Privacy
Musk also revealed that X will soon introduce video and audio calls, making it a versatile communication platform across iOS, Android, Mac, and PC. This feature aims to provide an “effective global address book” without the need for a phone number, potentially challenging Meta CEO Mark Zuckerberg’s WhatsApp.
Premium users of X now have the option to hide their “Likes” tab on their profile, ensuring that their content remains private. This feature was introduced following an incident where Musk faced criticism on Twitter for liking a tweet featuring content from the anime Death Note.
Musk’s Rapid Changes and Future Challenges
Musk has been driving rapid changes within X in recent weeks. He announced the removal of the ability to block users and the elimination of headlines from news articles on the platform, making it harder to discern the details of a story at a glance. Additionally, he has limited access to links from competitors and critical news outlets.
Since before acquiring X, Musk has been determined to transform it into an “everything app” akin to China’s WeChat. He has already taken steps to establish it as an online transaction platform, improve visual hosting, enhance direct messages, and introduce various other features. However, the company must address its income problems, as ad revenue has dropped by 50% in the past year.
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