Meta is adding a watermarking feature to certain AI products
Meta Platforms to Enhance Transparency with Invisible Watermarking
December 6, 2023 – 11:02 AM PST
(Reuters) – Meta Platforms (META.O) will add invisible watermarking to its text-to-image generation product imagine with Meta AI chatbot in the coming weeks to enhance transparency, the Facebook-parent said on Wednesday.
The social media firm rolled out products infused with artificial intelligence (AI) for consumers, including bots that create photo-realistic images and smart glasses that answer questions, in late September.
“We aim to bring invisible watermarking to many of our products with AI-generated images in the future,” Meta said in a blog post, adding that it is resilient to common image manipulations like cropping, screen shots, among others.
The success of ChatGPT – Microsoft-backed (MSFT.O) OpenAI’s chatbot – has led firms to leverage the power of large language models in creating AI-powered products to attract new investors, push for innovation, retain old customers and engage new ones.
Meta made Meta AI using a custom model based on the powerful Llama 2 large language model that the company released for public commercial use in July.
The company is testing more than 20 new ways generative AI can improve experiences across its social media platforms, including Instagram and WhatsApp.
The Menlo Park, California-based company is expanding access to imagine outside of chats, making it available in the U.S. while also testing to improve search capability across its several products.
Reporting by Jaspreet Singh in Bengaluru; Editing by Shailesh Kuber
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What are Meta’s efforts to ensure the authenticity and integrity of AI-generated content through the use of invisible watermarking technology
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In a move to enhance transparency, Meta Platforms, the parent company of Facebook, will soon be incorporating invisible watermarking into its text-to-image generation product known as imagine. The technology, which will also be integrated into the Meta AI chatbot, is expected to be added in the coming weeks, according to an announcement made by Meta Platforms on Wednesday. With this new feature, Meta aims to address concerns surrounding the authenticity and manipulation of AI-generated images.
As part of its strategy to deliver innovative products infused with artificial intelligence (AI), Meta introduced several consumer-oriented offerings in late September. These included AI-powered bots capable of creating photo-realistic images and smart glasses equipped with question-answering capabilities. Now, the addition of invisible watermarking aims to further propel the company’s commitment to transparency across its platforms.
In a blog post, Meta stated its intention to implement invisible watermarking in many of its products featuring AI-generated images. This technology is designed to withstand common image manipulations such as cropping and screenshots, thereby preserving the integrity of the content. The move highlights Meta’s efforts to stay ahead in the rapidly advancing field of AI and ensure that its products maintain a high level of trustworthiness.
The popularity of Microsoft-backed OpenAI’s chatbot, ChatGPT, has spurred companies to harness the potential of large language models in developing AI-powered products. The adoption of this approach allows firms like Meta Platforms to attract new investors, foster innovation, retain existing customers, and engage with new ones. Meta created Meta AI using a custom model based on the powerful Llama 2 language model, which was made publicly available for commercial use in July.
To explore the wide-ranging capabilities of generative AI, Meta is currently testing over 20 new applications across its social media platforms, which include Instagram and WhatsApp. The company is also expanding the availability of imagine beyond chat interfaces, making it accessible in the United States. Additionally, Meta is conducting tests to improve the search capabilities of its various products, aiming to enhance user experiences and overall satisfaction.
With the adoption of invisible watermarking, Meta Platforms demonstrates its commitment to transparency and the preservation of authenticity in AI-generated content. As the company continues to explore innovative applications of AI and generative technologies, users can expect increased trust and confidence in the content they interact with on Meta’s platforms.
Reporting by Jaspreet Singh in Bengaluru; Editing by Shailesh Kuber
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