Left-wing activists angry with Bud Light for distancing themselves from Mulvaney, demand a boycott.

Bud Light’s Partnership with Influencer Dylan Mulvaney Sparks Controversy

Conservatives and Leftists Criticize Brand’s Response to Backlash

The brand partnership between Bud Light and social media influencer Dylan Mulvaney has caused a stir among both conservatives and leftists. Members of the latter group have criticized the brand for halfheartedly recanting support for the self-described transgender social media star.

Reports indicate that Anheuser-Busch, the parent company of Bud Light, has experienced a decline in sales after executives partnered with Mulvaney, who chronicled his purported gender transition on social media. Executives for the beverage firm have offered vague apologies, downplayed the extent of the campaign, and even hired veteran Republican lobbyists in various attempts to win back disgruntled conservatives.

However, the superficial attempts to back away from Mulvaney have angered members of the LGBTQ movement, who are now demanding that Anheuser-Busch support the ideology or face another boycott effort from the other side of the political spectrum.

Activists Call for Anheuser-Busch to Support Transgender Community

Jay Brown, a senior vice president at the Human Rights Campaign, wrote a letter to Anheuser-Busch last week asking the firm to release a statement explicitly supporting Mulvaney and to implement transgender inclusion training for executives. Stacy Lentz, a co-owner of the Stonewall Inn, widely considered the birthplace of the modern LGBTQ political movement, said in an interview with Newsweek that Anheuser-Busch had “missed an opportunity to stand by their commitment to the trans community by pandering to and giving into transphobic outcries.”

Activists hosted a demonstration two years ago outside of the Stonewall Inn during which they poured beverages distributed by Anheuser-Busch into a nearby gutter. The protests were meant to criticize donations the company provided to lawmakers who sought to limit the spread of radical gender theory. Anheuser-Busch responded to the criticism at the time by noting that the company has “received a perfect 100% score from the Human Rights Campaign’s Corporate Equality Index for LGBTQ Equality.”

Public Relations Expert Criticizes Anheuser-Busch’s Response

John Casey, a contributor with The Advocate and a public relations executive, wrote in an opinion piece for the LGBTQ publication that Anheuser-Busch “poured alcohol all over an extremist’s fire” rather than rising “to the defense of a transgender woman” and defending “a noble campaign that sought to reflect acceptance.” He commented that “Maybe the worst thing the company did was leave Mulvaney all alone, twisting in the wind, abandoning any kind of defense of her. That is an utterly repugnant reflection of the brand.”

As the controversy continues, it remains to be seen how Anheuser-Busch will respond to the demands of both conservatives and leftists.