Kohl’s faces backlash for selling LGBTQ clothing to kids.

Kohl’s Sparks Controversy with LGBTQ+ Clothes for Kids

OAN’s Brooke Mallory
12:59 PM – Monday, May 29, 2023

Customers across the United States are now coming for Kohl’s, thanks to their decision to become the most recent corporate retailer to sell LGBTQ+ and Gay Pride clothes for toddlers and young children.

Kohl’s Pride Month products were shared on social media by a number of popular accounts. One of these products included a “Baby Sonoma Community Pride Bodysuit set” made for infants aged 3, 6, and 9 months. The garment displays a little boy in a wheelchair and what looks to be a lesbian couple with a dog and three kids. The Gay Pride rainbow flag is being carried by one of the adults in the graphic.

A “Love Is Love” banner, towels, baby bibs, candles, shorts, and pillows are among the other items.

There are also several more pieces of apparel available, such as shirts with the slogans “Be Proud” and “Ask Me My Pronouns.”

“End Wokeness,” a notable Conservative Twitter account, first brought attention to the Gay Pride display and related products by posting a number of images along with a comment saying, “Looks like Kohl’s didn’t learn a thing from Bud Lite and Target.”

In a video posted on Sunday, Turning Point USA contributor and influencer Morgonn McMichael criticized the LGBTQ items, calling Kohl’s merchandising of Pride children’s clothes as “disgusting” and “blatant virtue signaling” to support “transgender ideology” among young Americans.

“Pride for babies at @Kohls. Why does Kohls support gay and trans people demanding validation from babies? Why do they want to associate babies with sexuality?” said competitive skateboarder Taylor Silverman.

Some people also demanded that the business be boycotted.

The Kohl’s company has had its shares fall precipitously over the past year, falling by more than 50%. The company disclosed that it had canceled a potential acquisition agreement with Franchise Group Inc.