Kim Kardashian secures NBA partnership, feels immense pride.
Kim Kardashian’s SKIMS Partners with NBA and WNBA as Official Underwear Partner
Reality TV star Kim Kardashian expressed her immense pride as her shapewear brand, SKIMS, secured a partnership with the NBA and the WNBA to become the official underwear partner of the leagues. This exciting collaboration was announced through a press release from the NBA.
In her statement, Kardashian stated, “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
The NBA and Skims, the underwear brand from Kim Kardashian, announced Monday that they agreed to a multiyear partnership that will make Skims become the official underwear partner of the NBA, the WNBA and USA Basketball. https://t.co/FGrg4R3Hlc
— The Washington Post (@washingtonpost) October 31, 2023
NBA Commissioner Adam Silver also expressed his excitement about the partnership, stating, “SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings, and premium products through our partnership. Together, SKIMS, the NBA, WNBA, and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways…”
Fans can expect to see SKIMS featured in on-the-court signage during broadcasted games, as well as coverage on social and digital channels, as reported by People magazine.
SKIMS, which was launched by Kim Kardashian in 2019, has experienced tremendous success after rebranding from its initial name, Kimono, which faced backlash for cultural appropriation, as mentioned by the outlet.
The billion-dollar company, valued at $4 billion this year, according to The New York Times, has become a testament to Kardashian’s entrepreneurial success and her commitment to inclusivity and diversity in her brands and products.
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In conclusion, this partnership between SKIMS and the NBA and WNBA not only signifies the brand’s growing influence but also aims to connect people from all walks of life through the realms of fashion, sport, and talent.
How has the announcement of the partnership between SKIMS and the NBA/WNBA been received by fans and on social media
S://twitter.com/washingtonpost/status/1424720811839249934?ref_src=twsrc%5Etfw”>August 9, 2021
SKIMS, founded by Kim Kardashian in 2019, has rapidly grown into a prominent player in the fashion industry, revolutionizing the shapewear market with its inclusive range of products. The brand’s mission is to provide comfortable and high-quality undergarments that cater to all body types and sizes. This partnership with the NBA and WNBA further cements SKIMS’ commitment to diversity and inclusivity.
The collaboration between SKIMS and the NBA marks a significant step forward in bridging the gap between the worlds of fashion and sports. As part of the partnership, SKIMS will create co-branded underwear collections featuring the NBA and WNBA logos, allowing fans to showcase their support for their favorite teams and players in a stylish and trendy manner.
In addition to the co-branded collections, SKIMS will also work alongside the NBA and WNBA to develop unique and innovative product offerings. This collaboration provides an opportunity for both brands to tap into new markets and reach a wider audience, uniting fans of fashion and sports under one roof.
Furthermore, the partnership extends beyond just the NBA and WNBA, as SKIMS will also serve as the official underwear partner for USA Basketball. This partnership will see SKIMS collaborate with the national basketball teams, furthering its reach and impact within the sports world.
The announcement of this partnership has generated excitement and buzz among fans of both SKIMS and the NBA. Social media platforms have been inundated with posts expressing enthusiasm for the collaboration and anticipation for the upcoming co-branded collections.
Kim Kardashian’s journey from reality TV star to successful businesswoman continues to inspire many. Her ability to leverage her platform and entrepreneurship skills has resulted in the rapid growth and success of SKIMS. This partnership with the NBA and WNBA is yet another testament to her business acumen and the influence she wields in the fashion industry.
Overall, the partnership between SKIMS and the NBA/WNBA is a remarkable development that showcases the power of collaboration in today’s interconnected world. By combining forces, these entities have the potential to make a significant impact on both the fashion and sports industries, creating a symbiotic relationship that benefits fans and consumers alike. As the official underwear partner, SKIMS is set to play a pivotal role in shaping the future of sports fashion, redefining what it means to be stylish both on and off the court.
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