First The Woke Mob Came For Your News, Then They Came For Your Beer

The woke mob is using a scoring system to control the news media and publicly traded companies. The scheme is simple: if companies play along with the woke agenda, they get a good “score” reported to their potential advertisers. If they don’t, they get a black mark and ad revenue dries up. Large money managers such as BlackRock and State Street make investment decisions that can move markets.

Bud Light recently chose Dylan Mulvaney, a female impersonator, to sell their beer. The company has faced significant backlash and criticism from Bud Light drinkers, shareholders, and celebrities such as Kid Rock. The woke investment crowd is not solely to blame for this, and the company could have avoided the controversy by ensuring there was a grownup in the room when a progressive was proposing this marketing strategy. Companies need to be careful not to alienate their customer base, and executives should not push their own beliefs onto their customers.

Conservatives rarely boycott, but when companies spend their advertising budgets insulting them and their families, they know it’s time to stop funding them. With Bud Light, it won’t be hard to find a better-tasting beer.