Matt Walsh’s tweet about making ‘Pride’ toxic for brands is going viral after his previous success with Bud Light. Now, he’s targeting Target.

Daily Wire Host Matt Walsh Goes Viral With “Pride” Boycott Campaign

Daily Wire host Matt Walsh has gone viral with his campaign to make “Pride” toxic for brands. After Bud Light, it is now Target that needs to know it will “pay a price” for going woke. Walsh tweeted to his 1.8 million followers after Target featured its “Pride” collection with “tuck-friendly” swimwear for adults. “The goal is to make ‘pride’ toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price.”

The goal is to make “pride” toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep it going.

— Matt Walsh (@MattWalshBlog) May 24, 2023

At the time of this publication, the tweet has been viewed more than 3.2 million times.

The Strategy Behind the Campaign

In a follow-up tweet, the DW podcaster talked about how this started when the Anheuser-Busch company and the Left tried to turn trans-identifying male activists Dylan Mulvaney “into a mainstream mascot for gender ideology” to sell beer. “Some conservatives realized what they were doing and counter punched, making him into a polarizing and divisive figure instead,” Walsh said. “The Mulvaney plan backfired on the Left. And this was the ground work that ultimately made the Bud Light boycott possible.”

“We can’t boycott every woke company,” Walsh continued, noting a phrase he’s heard from some conservatives. “We don’t need to. Pick a few strategic targets. Make them pay dearly. That’s enough to make wokeness a lot less appealing to the corporate world. Stop trying to bring down the whole line of dominos at once. Start with one, and then the next.”

The Significance of the Bud Light Boycott

Later, Walsh tweeted that the Bud Light boycott “will prove to be one of the most significant conservative victories of this decade.” “It was never just about Bud Light,” he added. “It was about sending a message.”

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“Some conservatives complained that we were talking about Mulvaney too much,” he added. “They complained about the Bud Light boycott too. They didn’t understand the strategy, or even that there was a strategy. I hope that now they are awake and next time they’ll help us rather than scoffing on the sidelines.”

Related: Matt Walsh: Dishonest Media’s Obsession With Stoking Racial Division On Full Display