Dylan Mulvaney’s Bud Light March Madness sponsorship sparks backlash

OAN Brooke Mallory
UPDATED 2:44 PM – Monday, April 3, 2023

Bud Light received extremely negative feedback on social media following the introduction of Dylan Mulvaney as their new spokesperson for the company in a series of videos. Mulvaney, a transgender TikTok star and Broadway actor from San Diego, California appeared in the videos and was featured on packs of beer cans produced by the company to celebrate Mulvaney’s self-proclaimed “365 Days of Girlhood” milestone.

Mulvaney celebrated March Madness with Bud Light and informed their followers on Instagram that the beer company was giving away a grand prize of $15,000 to followers who create a video using the hashtag #EasyCarryContest. Mulvaney also appeared in another video while drinking Bud Lite in the bathtub as part of the ad campaign.

Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺

The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.

(This is not April Fools, it’s actually real)

🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ

— Oli London (@OliLondonTV) April 1, 2023

Anheuser-Busch, the parent company of Bud Light stated, “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

Several Twitter users criticized the announcement, labeling the ad campaign as an attempt to spread gender misinformation and LGBTQ+ propaganda. Brands have frequently targeted Mulvaney due to the audience that the actor has attracted, with a large overflow of fans who support trans activism. Besides Bud Lite, Dylan has collaborated with brands like Kate Spade and Tampax.

“Celebrating the first day of spring with @katespadeny #katespadenypartner,” Mulvaney wrote.

Breaking: Women take to Twitter to announce Kate Spade boycott following Kate Spade’s hiring of Dylan Mulvaney to promote their women’s clothing.
pic.twitter.com/Kg7gYsyuvq

— Charles R Downs (@TheCharlesDowns) Read More From Original Article Here: Dylan Mulvaney’s Bud Light March Madness sponsorship sparks backlash

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‘madness’: backlash bud dylan light march mulvaney’s sparks sponsorship