Disney CEO Bob Iger admits ‘The Marvels’ flopped due to excessive sequels
Disney CEO Bob Iger Reveals Why “The Marvels” Bombed at the Box Office
In a recent interview, Bob Iger, the CEO of Disney, shared his thoughts on the disappointing performance of the latest Marvel Cinematic Universe (MCU) film, “The Marvels.”
“Quality needs attention. … It doesn’t happen by accident. Quantity, in our case, diluted quality,”
The movie earned just $47 million domestically over its opening weekend, making it the lowest-ever opening for a Marvel film. The low numbers have been attributed to superhero fatigue and the fallout from recent strikes by actors and writers, which affected promotional plans. Iger also mentioned that the film was filmed during the COVID pandemic, resulting in less oversight.
“There wasn’t as much supervision on the set … where we have executives there really looking over what’s being done,”
Iger, who served as Disney’s CEO from 2005 until 2020, was replaced by Bob Chapek but was reinstated in November 2022 after Chapek’s dismissal. He plans to leave the role in 2026 when his contract expires.
Regarding Chapek’s performance, Iger expressed disappointment and stated,
“I was disappointed in what I was seeing in the transition period and while I was out. I worked hard at distancing myself from it.”
Iger acknowledged that he has been addressing various challenges and problems within the company, some of which were caused by decisions made by his predecessor. He also recognized that the entertainment industry is experiencing significant disruption.
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Iger emphasized the need for Disney to be more realistic about movie earnings in light of changing viewer habits and the dominance of streaming services. He also addressed the company’s stance on sequels, stating that they will only greenlight a sequel if the creators have a compelling story to tell.
In fact, a fifth installment of “Toy Story” is currently in the works.
According to Bob Iger, what was the main reason for the disappointing box office results of “The Marvels”?
Efforts for the film. However, in his interview, Iger points to a different reason for the disappointing box office results – a lack of attention to quality.
According to Iger, the success of the MCU has been built on a foundation of strong storytelling and compelling characters. He believes that “The Marvels” failed to deliver in these aspects, leading to a lack of interest from audiences. Iger emphasizes the importance of constantly striving for excellence and not compromising on the quality of the content being produced.
The shift towards quantity over quality has been a concern for many fans of the MCU. In recent years, the franchise has expanded rapidly, with multiple films and TV shows being released each year. While this has allowed for a larger roster of characters and storylines, some argue that it has come at the expense of depth and originality.
Iger’s comments highlight the need for Disney and Marvel to reevaluate their approach and find a balance between quantity and quality. While it is important to meet the high demand for superhero content, it is equally important to maintain the standards that fans have come to expect.
The disappointing performance of “The Marvels” serves as a wake-up call for the studio and an opportunity for reflection. It is crucial for Disney and Marvel to take the feedback from fans and critics seriously and make the necessary adjustments to ensure the success of future projects.
Additionally, Iger’s comments shed light on the challenges faced by the entertainment industry in today’s saturated market. With numerous superhero films and TV shows competing for attention, it is becoming increasingly difficult to stand out and capture the audience’s interest.
In order to tackle this issue, Iger suggests that Disney needs to focus on creating unique and innovative content that sets itself apart from the competition. By offering something fresh and unexpected, the studio can reinvigorate audience enthusiasm and draw them back to theaters.
Overall, Bob Iger’s revelation about the shortcomings of “The Marvels” at the box office highlights the importance of quality in the entertainment industry. As Disney and Marvel continue to produce new content, it is imperative that they prioritize storytelling and character development to ensure the continued success of the MCU. With the right balance of quantity and quality, the franchise can thrive and captivate audiences for years to come.
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