Bud Light seeks model agency to revive struggling woke brand.

Bud Light Enlists Model Agency to Save Suffering Brand

Executives at Bud Light are going to great lengths to sell beer in Utah, including hiring a modeling agency to pitch the brand at bars in Salt Lake City. According to a flyer posted on Twitter by independent journalist Andy Ngo, Bud Light is in the third month of a nationwide boycott after validating transgender activist Dylan Mulvaney’s claims of womanhood. Sales are down, and the brand’s parent company AB InBev has lost billions of dollars in market value over the fiasco.

Desperate Times Call for Desperate Measures

According to Ngo’s flyer, Bud Light enlisted the services of a modeling agency called Urban Talent Management over the weekend. The agency asked women aged 21 to 30 to visit bars and present the beer as a cool item. Women who were interested in being the brand’s ambassadors were asked to send the agency a headshot, a resume, their social media account links, and their availability. For $32.50 an hour, these models were told they would be “representing Bud Light and visiting multiple bars” on June 3 to distribute “swag.”

Scoop: In an act of desperation following weeks of backlash over the Dylan Mulvaney #trans partnership, Bud Light is now using modeling agencies to find attractive, young, real women to go around different bars to promote the brand with free swag. https://t.co/ECM3e4GyZ6 pic.twitter.com/ZYQDkJ0PP3

— Andy Ngô (@MrAndyNgo) June 5, 2023

The flyer was clear that applicants needed to be “female.” It isn’t clear if these ladies were successful at reviving the dying brand in Salt Lake City. That is a brand that up until two months ago was doing just fine. But Bud Light entered the culture war and became a “woke” belligerent on the wrong side of it. Now, the company has reportedly resorted to targeted ad campaigns and it is looking for spokeswomen with two X chromosomes.

Lessons Learned

Perhaps Bud Light should have employed this strategy prior to tanking its reputation with its formerly loyal customer base. The company’s target demographic loved the Budweiser Girls back when they were still girls. Don’t forget, desperate times call for desperate measures.

• Use targeted ad campaigns to reach your audience
• Don’t alienate your customer base
• Employ creative strategies to revive a dying brand

Will Bud Light recover from this fiasco? Only time will tell.

The post Desperate Bud Light Now Enlisting Model Agency to Help the Suffering Woke Brand appeared first on The Western Journal.