DeSantis’ Twitter Debacle: A Cautionary Tale for Campaign Launches
Republican presidential candidate and Florida Gov. Ron DeSantis’ campaign kickoff was marred by a “glitch-filled” and “flop” Twitter rollout, according to NBC. The disastrous launch has already cost DeSantis the support of one New Hampshire legislator, who flipped her endorsement to former President Donald Trump.
New Hampshire State Representative Sandra Panek Flips Endorsement from DeSantis to President Trump
— Liz Harrington (@realLizUSA) May 25, 2023
DeSantis’ list of endorsements also caused confusion and embarrassment, with four Republicans on the list having also been on Trump’s list. One legislator who had indicated support for both candidates fully renounced her backing of DeSantis in this campaign.
Trump himself joined in the condemnation of the DeSantis event, saying, “I tried for the first half-hour. After that, everybody just turned it off. I don’t know if it’s recoverable.”
Despite the negative feedback, DeSantis was unapologetic, saying, “We felt that there would be a lot of buzz about it. And I think that was probably the biggest story in the world yesterday. And so hopefully we’ll get some people interested in our campaign who may not have been otherwise.”
However, the tide of commentary was against him, with one French newspaper calling it “some achievement to crash before you have even taken off.”
- Test your technology beforehand to avoid glitches and embarrassment.
- Make sure your list of endorsements is accurate and doesn’t cause confusion.
- Be prepared to apologize and make amends if things go wrong.
- Don’t underestimate the importance of a successful campaign launch.
By learning from DeSantis’ mistakes, future candidates can avoid similar missteps and launch their campaigns with confidence.
The DeSantis Twitter debacle is a cautionary tale for all future campaign launches. Don’t let technology glitches and inaccurate endorsements derail your campaign. Learn from DeSantis’ mistakes and launch your campaign with confidence.
Source: The Western Journal
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