DeSantis asks state board to review investments in Bud Light producer.

Gov. Ron DeSantis⁣ Takes a Stand Against Bud Light’s Controversial Marketing Campaign

Governor Ron DeSantis⁢ of Florida has made a bold move by requesting a review of the​ Florida State Board of Administration’s holdings of Anheuser-Busch InBev, the parent company of Bud Light. This decision comes in the⁣ wake of a highly controversial ⁢marketing campaign involving a transgender internet⁤ influencer, which has caused a significant decline in the company’s stock value.

Students for DeSantis Expands to 100 Campuses ‍Nationwide

In a tweet, DeSantis stated, “We’ve kneecapped ESG in Florida. So I’m calling for an investigation into ‍AB InBev’s actions ‍regarding⁢ their Bud‌ Light marketing campaign and falling stock prices. All options are on the table, and ‍woke corporations that put ideology ahead of returns should be on notice.”

In a letter addressed to the interim Executive Director of⁣ the SBA,⁤ Lamar Taylor, DeSantis expressed his ​concerns about AB InBev’s ill-fated marketing ⁣strategy, referring to the company as ‌a “commercial pariah.” He ⁤emphasized the staggering losses incurred⁢ by the company and highlighted the need‍ to ⁣prudently manage the funds of ⁢Florida’s hardworking law enforcement⁣ officers, teachers, firefighters, and first ‍responders.

DeSantis further accused AB InBev of breaching its ‍legal duties to shareholders and emphasized the importance of protecting the SBA and⁣ Florida​ retirees from further losses. He stressed ⁢that all options are on the ⁣table to achieve this goal.

Since the controversial video featuring the transgender influencer promoting Bud Light was released on April 1, AB InBev’s stock ‍price has plummeted from $66.73 to $58.73. The brand’s sales have also suffered, with retailers like Costco reportedly pausing ‌restocks of Bud Light in several stores.

This move by Governor DeSantis is ‌part of his ongoing battle against ESG, which stands for environmental, social, and governance. He has already signed legislation that restricts fund managers from making investment decisions based on factors ‍other than maximizing returns.

DeSantis’s statement after signing the‍ legislation in May reflects his⁣ determination to lead Florida in opposing big banks and corporate activists who prioritize woke ideology over financial interests. In fact, ⁤Florida’s Chief Financial Officer, Jimmy Patronis, announced a divestment of $2 billion from BlackRock in 2022 due to its ESG stance, marking the largest divestment by a state over ESG policies.

With his latest move against Bud Light’s controversial ⁤marketing campaign, Governor DeSantis continues to champion Florida’s commitment to prioritizing financial returns over woke virtue signaling.

Click here to⁤ read more from The Washington Examiner.