DeSantis leads GOP rivals in digital ad spending for 2024.

Gov. Ron DeSantis’s Digital Advertising Dominance

Gov. Ron DeSantis’s (R-FL) campaign is making waves in the world of digital advertising, outspending all his Republican rivals. According to ad spending reports from Open Secrets, DeSantis has nearly doubled the ad spending of his closest contender, former President Donald Trump.

So far, DeSantis’s campaign has invested a whopping $1.8 million on digital ads with Google and Meta. In comparison, Trump’s campaign has only spent $928,544, as reported.

Third Place and Rising: Vivek Ramaswamy

While DeSantis and Trump battle it out for the top spots, Vivek Ramaswamy has emerged as a strong contender, securing third place with approximately $700,000 spent on digital ads.

Biden’s Advertising Supremacy

President Joe Biden, on the other hand, has left the entire GOP field in the dust. His campaign has splurged $2.5 million on Meta platforms and $924,300 on Google ads, showcasing his dominance in the digital advertising arena.

Despite DeSantis’s impressive lead in ad spending, he has been facing challenges in the polls. According to a recent Morning Consult poll, DeSantis trails behind Trump by a significant margin of 39 percentage points, with only 17% support.

Republican National Committee’s Demands

The Republican National Committee has set a high bar for candidates vying to attend the 2024 Republican presidential debates. They require candidates to secure at least 40,000 individual donors. DeSantis has successfully surpassed this threshold, meeting the committee’s demands.

The Washington Examiner has reached out to DeSantis for comment on his digital advertising strategy and campaign performance.

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