Democrats worry attacking Trump will lead to a repeat of 2016
Democratic Strategist Warns Biden’s 2024 Strategy May Backfire
One Democratic strategist is sounding the alarm over what he expects President Joe Biden and the Democratic Party to use as their main line of attack against former President Donald Trump in a likely 2024 matchup.
Comparing Strategies
Ruy Teixeira compared what appears to be Biden’s 2024 strategy to one that Democrats used the last time they lost to Trump. “What did [Hillary Clinton] run on?” Teixeira asked during an interview on the Playbook Deep Dive podcast.
The co-author of Where Have All the Democrats Gone?, alongside John Judis, explained that campaigning against Trump’s personality and rhetoric, or his “MAGA extremism,” may not be effective.
Issue-Based Approach
“It was all about how bad Donald Trump was, what a bad person he was, how sexist he was, how racist he was,” he said of Clinton’s 2016 bid.
Trump, however, “talked about issues,” Teixeira noted. “You may not have liked how he talked about issues, and he may not have been very specific, but he talked about issues, whereas Hillary talked about Bad Orange Man.”
Despite the author’s concern, Biden-adjacent strategists and aides have pointed to wins in the 2022 midterm elections and the 2023 statewide off-year elections as evidence that tying candidates to the MAGA slogan is effective. But others, such as Teixeira, warn the only example of this in a presidential race aside from 2020 is 2016, when Clinton lost on the strategy.
Targeting the Middle Ground
Instead, he said Biden needs to seek out voters in the middle who are perhaps disillusioned by Trump’s right wing and the “cultural radicalism” within the Democratic Party.
He pointed to successes in Alaska, where “they’ve allowed more oil and gas permits than any previous administration, and that’s a lot of the reason why the energy situation hasn’t gotten as dire.” But Biden hasn’t highlighted this, Teixeira said, for fear of the progressive wing.
Biden also missed an opportunity to promote his action on the southern border, he noted. “He did this thing recently where we’re going to allow a certain portion of the wall to be built between the U.S. and Mexico.”
Overlooking Border Security
“But the immediate take on that was, ‘Well, you know, they forced me to do it. They put a gun to my head. It’s in the law.’ And they’re not going to talk about that,” Teixeira said. “They’re not going to talk about border security.”
What factors contributed to Biden’s victory in the 2020 election, according to Teixeira?
Oric may not be an effective strategy for Biden in the next presidential election. Teixeira argued that although Trump’s controversial personality and rhetoric were major factors in the 2016 election, they may not be the main focus for voters in 2024.
Teixeira pointed out that Biden’s victory in the 2020 election was mainly due to focusing on issues such as healthcare, the pandemic response, and his ability to unite the country. He warned that if Biden and the Democrats solely rely on attacking Trump’s personality without offering a clear vision and policy agenda, it may backfire and result in a loss.
The strategist emphasized the importance of appealing to voters based on their concerns and aspirations for the future. He stated, “People don’t vote for politicians they don’t like, but they also don’t vote for politicians they can’t imagine effectively addressing their problems and aspirations.”
Teixeira also discussed the need for the Democratic Party to articulate a strong and compelling message that resonates with a broad range of voters. He referred to the success of Trump’s “Make America Great Again” slogan, which effectively captured the frustrations and aspirations of a significant portion of the American electorate.
In addition, Teixeira highlighted the importance of addressing the concerns of working-class voters, particularly in key swing states. He argued that Democrats need to develop policies and strategies that directly address the economic concerns and hardships faced by these voters. Ignoring their needs may lead to a loss of support in future elections.
Furthermore, the strategist cautioned against underestimating Trump’s influence and popularity among his supporters. He acknowledged that Trump continues to have a dedicated base of followers who are loyal to him regardless of his controversies and scandals. Failing to recognize this and effectively engage with these voters may prove detrimental to Biden’s 2024 chances.
Teixeira concluded by urging the Democratic Party and Biden to focus on policies and messages that address the real concerns and aspirations of the American people. He emphasized the need for a vision that goes beyond simply criticizing Trump, as well as the importance of effectively communicating this vision to voters across the country.
Overall, Teixeira’s warning serves as a reminder for Biden and the Democratic Party to carefully consider their strategy for the upcoming 2024 election. By focusing on substantive issues and articulating a compelling vision for the future, they can increase their chances of success and avoid the pitfalls of a solely personality-focused campaign.
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