David Jeremiah: What Logo Should Christians Show the World?
The Power of Logos: From NBC to the Word of God
When color television burst onto the scene in the 1950s, John Graham, director of design at NBC, drew inspiration from the vibrant feathers of a peacock. He ingeniously crafted a logo that featured these colorful plumes, which would fan out as an announcer proudly declared, “The following program is brought to you in living color on NBC.”
Over time, the NBC peacock logo has evolved, but it remains one of the most instantly recognizable symbols in advertising history. If you’ve ever owned a television set, chances are you’ve encountered the iconic NBC peacock.
Of course, logos are ubiquitous in our world. From the golden arches of McDonald’s to the multicolored “G” of Google, from the purple and orange FedEx symbol adorning delivery trucks to the interlocking rings representing the Olympics, and let’s not forget the enigmatic siren on the green Starbucks emblem.
But the latest buzz in the logo realm revolves around the Twitter logo. The iconic blue chirping bird is no more, and everyone has an opinion about it!
A logo serves as a distinctive symbol for a company, organization, publication, person, service, or idea. Designers are handsomely rewarded for creating eye-catching logos, often commanding hundreds of thousands of dollars.
But have you ever wondered about the origin of the word “logo”? Surprisingly, it has biblical roots.
The English term “logo” derives from a significant Greek word found in the New Testament — logos, which is commonly translated as “word.” This is the very term used by John when he wrote, “In the beginning was the Word, and the Word was with God, and the Word was God” (John 1:1).
Jesus Himself is the Word — the Logos. When we follow Him, we bear His mark, like a logo imprinted on us. This distinctive sign signifies our belonging to Jesus and manifests in every aspect of our lives, from our attitudes to our behavior.
And this love that marks us is no ordinary love. It is the New Testament agape love.
Paul eloquently explains, “Though I speak with the tongues of men and of angels, but have not love, I have become sounding brass or a clanging cymbal. And though I have the gift of prophecy, and understand all mysteries and all knowledge, and though I have all faith, so that I could remove mountains, but have not love, I am nothing. And though I bestow all my goods to feed the poor, and though I give my body to be burned, but have not love, it profits me nothing” (1 Corinthians 13:1-3).
The magnificent word Paul uses for love — agape — signifies “spiritual, divine love.” It is a love that emanates solely from God.
There are few things in the Bible that are equated entirely with God, but it unequivocally states that God is agape — God is love. The term agape encapsulates everything we comprehend about God.
This love has been defined in various ways, but one of the most profound definitions is this: Agape love is the power that compels us to respond to someone’s needs without expecting anything in return.
That’s precisely how God loves us. His love is sacrificial, poured out on our behalf. This defines agape. It is a wholehearted, selfless, sacrificial love, given without any hope of reward.
Ultimately, the most significant aspect of our lives is not our thoughts, words, or actions — it is our love. Love reigns supreme among all virtues. It’s as if God is telling us, “If you could possess only one quality in your life, let Me tell you which one to choose: Choose love. It will shape you into the person I desire you to be.”
The NBC announcer used to proclaim, ”The following program is brought to you in living color.” In a similar vein, the Lord desires to declare about each of us, “These people, recognized by their love, are brought to you by the King of kings.” That’s an enduring and vibrant identity.
Love is the ultimate measure of our faith. It brings us closest to the heart of God. It is the most effective way to communicate the Logos — the Lord Jesus Christ — to the world around us.
That, my friends, is the greatest secret of all: We are known by our love.
The post David Jeremiah: What Sort of Logo Would Christ Have Us Display to the World? appeared first on The Western Journal.
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