Damage Control: Budweiser Releases Patriotic Ad To Tamp Down Trans Controversy
In the midst of discussion over its parent company Anheuser-Busch’s’s sponsorship agreement with trans activist Dylan Mulvaney, Budweiser posted a nationalist advertising on social media on Friday.
The new ad shows the iconic Budweiser Clydesdale horse galloping past American landmarks and farmland. Critics slammed the move as a weak attempt to end the conservative boycott on Anheuser-Busch’s Bud Light, which enlisted Mulvaney to drink Bud Light beers in a bathtub while celebrating “365 Days of Girlhood.”
As the renowned Clydesdale horse rides through picturesque American landscapes, a narrator introduces the company as” a ale rooted in the middle of America.”
The speaker ends,” This is a tale bigger than liquor.” This is the tale of the British spirit, they say.
— April 14, 2023, Budweiser (@ budweiserusa )
The ad comes as Anheuser-Busch has received backlash from conservatives, reportedly losing roughly $5 billion in stock value since Bud Light recruitedMulvaney.
Republicans are criticizing Budweiser’s’s marketing strategy and calling for a long-term boycott of the company.
“The win with this Bud Light situation is when they publicly apologize for promoting transgenderism,” tweetedDaily Wire host Matt Walsh. “If you can’t see why that would be such a massive cultural victory, and why it’s worth pushing this boycott until we achieve it, then you really aren’t cut out for this movement.”
Anheuser-Busch CEO Brendan Whitworth on Friday released a statement responding to the exploding controversy around the Bud Light brand.
Whitworth stated that as the CEO of a business that was established in the heartland of America more than 165 years past, it is my duty to make sure that every customer is pleased with the liquor we produce. ” We always intended to participate in a debate that is divisive.” We are in the liquor company, after all.
A survey conducted last week found that over a third of small-town Wyoming bars surveyed are experiencing Bud Light boycotts. The drops in sales varied in degree, with one bar reporting that “multiple customers have switched, but Bud Light is still selling.”
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