‘Cracker Jill’ to make history: First female athlete revealed
The First Female Athlete to Appear on Cracker Jill Packaging
The makers of Cracker Jack have made an exciting announcement - they will be featuring the first female athlete on their Cracker Jill packaging. This is a significant step forward for the Frito-Lay snack brand, as they strive to celebrate the achievements of women and support their progress.
Introducing Lindsey Zurbrugg
The original Cracker Jill logo showcased five cartoon women of diverse backgrounds. However, the new packaging will now feature Lindsey Zurbrugg, a talented player from the USA Women’s Wheelchair Basketball team. Lindsey was chosen as the grand prize winner among nine recipients of the prestigious “I Am Cracker Jill Award,” which aims to increase the visibility of girls and women in sports and inspire the next generation.
“The ‘I Am Cracker Jill Award’ submissions told incredible stories of hundreds of young female athletes across the nation who are working to break down barriers and leave their mark on sports – they are all truly remarkable,” said Leslie Vesper, Frito-Lay North America Vice President of Marketing. “We selected Lindsey to become the first real athlete in the brand’s history to join the Cracker Jack roster so that girls nationwide will be inspired to keep playing and keep achieving when they see Lindsey’s story on our bags in stores and in stadiums.”
Inspiring the Next Generation
Lindsey Zurbrugg and the other eight award winners will receive $5,000 from Cracker Jack to support their sports endeavors. This generous contribution will help them continue to compete and inspire young girls to never give up on their sports dreams.
“It is truly an honor to have been selected for the ‘I Am Cracker Jill Award’ and the funding will go a long way in helping me continue to compete and hopefully inspire another young girl out there to never give up on her sports dreams,” expressed Lindsey Zurbrugg. “After discovering my own passion for wheelchair basketball, my goal has been to bring attention to this sport. Being the first athlete featured on the packaging of such an iconic snack brand will be a tremendous help in accomplishing that.”
The “I Am Cracker Jill Award” is a testament to the snack brand’s commitment to highlighting the important role of women in society. By featuring Lindsey Zurbrugg on their packaging, Cracker Jack is not only celebrating her achievements but also inspiring girls everywhere to pursue their own dreams in sports.
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