Conservative News Daily

Caitlin Clark Secures Multi-Million Dollar Nike Deal Ahead of Rookie Season Kickoff

Caitlin Clark,⁢ propelled by NCAA ​basketball tournament success, secures a $28 million Nike deal, setting a new ‍record for women’s basketball endorsements. The negotiation process involved major sports brands bidding for her talents. The deal not only signifies financial gain but also​ marks a remarkable ‍milestone in‌ her career. Her impact ⁣on the⁢ game⁢ is already resonating strongly. Caitlin Clark, driven​ by ‍her NCAA​ basketball tournament ⁢triumph, clinches a groundbreaking $28 million Nike deal, shattering records for women’s basketball sponsorships. The competitive bidding⁣ among top sports brands highlights her rising star.⁤ This deal not only ⁤boosts her financially but also underlines a significant​ career milestone. Her influence in the sport is clearly​ on the rise.


By Jack Davis April 21, 2024 at 2:02pm

Riding high after a wave of Clark-mania that accompanied the NCAA women’s basketball tournament, Caitlin Clark has signed a megabucks shoe contract with Nike.

The eight-year deal will be worth up to $28 million, The Wall Street Journal reported, citing sources it did not name. The Journal summed it up as the “most lucrative and attractive shoe deal in women’s basketball—and yet another record for her collection.”

The endorsement deal dwarfs the controversial contract Clark signed with the WNBA team the Indiana Fever, which will pay her over $330,000 over four years.

Nike had Clark under contract in a deal that expired at the end of the season, but as she was climbing the pinnacle of achievement in an unrivaled spotlight, in the shadows there was some hard bargaining taking place.

The Journal report said that on Feb. 15, after Clark poured in 49 points, her agents were raising the stakes with Nike, Adidas, Under Armour and Puma.

Country star Tim McGraw dons Caitlin Clark’s Indiana Fever jersey at concert in Indianapolis

— Fox News (@FoxNews) April 21, 2024

Their proposal: Nothing under $3 million a year.

“Some of the brand reps were shocked by the number. It was a huge sum for a women’s basketball player, few of whom ever receive deals worth more than six figures,” the Journal reported.

Do you like Caitlin Clark?

Amid the bargaining, some shoe company executives were conditioning deals on Clark staying in college another year on the grounds that as a college phenomenon, she was more attractive to consumers than as a professional, the Journal reported.

Clark is set to graduate May 14, according to CNN. However, she has an extra year of college ball eligibility under an NCAA COVID exemptions, according to The Sporting News.

But Clark changed the conversation as she soared to new levels of achievement – and ratings.

“She played herself into a position where it wasn’t even contingent on staying in college,” a source told the Journal. “People just wanted her.”

Not Puma. It dropped out.

Adidas had its turn.

“While some athletes let their agents ask the questions or wade through details, this was one more area where Clark, an honors student in marketing at Iowa’s business school, liked to have the ball in her hands. Adidas executives were surprised by how engaged, curious and well-prepared she was on the call,” the Journal wrote.

The offer clanged on the rim: $6 million for four years.

Under Armour offered $16 million over four years along with a signature shoe. Close, but not enough.

Nike started with $3.5 million per year. The deal would last through the next three Olympic Games. But it took one more piece — a signature shoe – to close the deal, the Journal reported.

Diana Taurisi, the WNBA’s all-time leading scorer, said all the hype has been fun, but it is in the past.

The Women’s NBA season begins next month, and Clark is expected to see playing time right off the bat, according to USA Today, but the game she’ll be playing could be much different from her college competitions.

“You look superhuman playing against some 18-year-olds, but you’re going to come play with some grown women that have been playing professional basketball for a long time,” Taurasi told sports columnist Jay Mariotti for a Substack post.

“There’s a period of grace that you have to give rookies when they get to the league. We’ve had some of the greats to ever play basketball, and it takes two or three years to get used to a different game (against) the best players in the world. As long as everyone has expectations that are realistic, they should be fine,” she said.

But WNBA analyst Rebecca Lobo said judging Clark by anyone else’s norms sells her short.

“There’s no comparison that I can find on the women’s side, and I’ve been in this league since the very beginning,” she said.

“We haven’t seen a player drive ticket sales like this. We haven’t seen a player drive ratings like this. Look at the ratings, the last four or five games she played. I’ve never seen anything to this degree, and to me, what’s special is that she’s staying in the Midwest and going to Indiana. It’s such a perfect fit,” she said.

An Important Message from Our Staff:

In just a few months, the world is going to change forever. The 2024 election is the single most important election of our lifetime.

We here at The Western Journal are committed to covering it in a way the establishment media simply will not: We will tell the truth, and they will lie.

But Big Tech and the elites don’t want the truth out. That’s why they have cut us off from 90% of advertisers. Imagine if someone cut your monthly income by 90%. That’s what they’ve done to people like us.

As a staff, we are asking you to join us to fight this once-in-a-lifetime fight. Without you not only will The Western Journal fail, but America will fail also. As Benjamin Franklin said, “We must all hang together, or assuredly we shall all hang separately.”

Will you support The Western Journal today and become a member?

A Western Journal Membership costs less than one coffee and breakfast sandwich each month, and it gets you access to ALL of our content — news, commentary, and premium articles. You’ll experience a radically reduced number of ads, and most importantly you will be vitally supporting the fight for America’s soul in 2024.

This is the time. America will live or die based on what happens this year. Please join us to get the real truth out and to fight the elites, Big Tech, and the people who want America to fail. Together, we really can save the country.

Thank you for your support!

P.S. Please stand with us!

Jack Davis is a freelance writer who joined The Western Journal in July 2015 and chronicled the campaign that saw President Donald Trump elected. Since then, he has written extensively for The Western Journal on the Trump administration as well as foreign policy and military issues.

Jack Davis is a freelance writer who joined The Western Journal in July 2015 and chronicled the campaign that saw President Donald Trump elected. Since then, he has written extensively for The Western Journal on the Trump administration as well as foreign policy and military issues.
Jack can be reached at [email protected].


New York City

Languages Spoken


Topics of Expertise

Politics, Foreign Policy, Military & Defense Issues

" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."

Related Articles

Sponsored Content
Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker