Bud Light’s market share decline is a lasting shift towards competitors, says Molson Coors CEO.

Molson Coors CEO: Bud Light’s Loss of Market Share is a “Permanent Shift”

In a bold statement, Molson⁢ Coors⁢ CEO ⁢Gavin​ Hattersley declared that ⁣Bud Light’s decline in market share,​ in favor of rival brands Coors Light⁤ and Miller Lite, represents a “permanent shift” in the American beer market.

The backlash to Bud Light’s marketing partnership with transgender influencer Dylan Mulvaney has significantly boosted sales ⁣of⁢ Coors Light ‌and Miller⁤ Lite.

Mulvaney, a man who identifies as a woman, ⁣caused controversy when he showcased a personalized Bud Light beer can ⁤featuring his likeness on social media. This sparked conservative backlash and calls for a boycott.

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Since Mulvaney’s controversial reveal‍ of the personalized beer can, Bud Light sales have plummeted.

In⁢ the second quarter ⁢of 2023, Coors Light and Miller Lite outsold Bud Light by 50 percent, according to Molson Coors’ report. The⁤ negative⁤ trend for Bud Light ⁣shows no signs of stopping, ‍with‌ industry⁢ analysts predicting a continued decline.

Molson Coors CEO Gavin Hattersley has joined the ⁢chorus⁣ of voices predicting no recovery for Bud Light.

“We’re ‍now more than six months into it and we feel very‌ confident based on all the data we’ve seen that this is a permanent shift,” said Hattersley.

In ​2022, Bud Light was the top-selling brand, ​surpassing both Coors Light and Miller Lite combined.​ However, ‍by the second quarter of 2023, ‌the combined sales ‌of the two rival brands were 50 percent higher than Bud Light.

Furthermore, sales of Bud Light ⁢have seen a significant decline of about 27 percent year over year, according to Bump Williams Consulting.

The Epoch Times reached out to ⁤Bud Light parent company Anheuser-Busch for comment on Hattersley’s remarks but received no response at the time ​of publication.

Bud Light Might Lose Shelf Space

Experts are predicting that Bud Light may soon lose its coveted retail shelf space due to​ the ongoing slump.

Beer industry experts, wholesalers,⁣ and a former Anheuser-Busch executive have revealed that major retailers such ⁢as 7-Eleven, QuikTrip,⁢ and Walmart might reduce Bud‌ Light’s refrigerator space in stores.

“If⁢ you don’t have the beer available cold on the shelf during a busy shopping ‌period,​ consumers will choose something else,” warned former Anheuser-Busch InBev executive Anson Frericks. He emphasized ⁤that ⁢shelf space is a crucial factor in sales and predicted a “dramatic shift” for Bud Light.

Dave Williams, vice president of analytics and insights at⁤ Bump Williams Consulting, explained that retailers often allocate shelf space based on sales figures.

“There’s explosive growth on one side and sharp ⁤decline on the other,” said Williams. “If Bud Light⁢ loses shelf space, it could be a long-term‍ struggle for them to regain their position, if they ever can.”

According to a drinks market analysis, approximately​ 80 percent of beer sales occur at retail⁣ stores, while the remaining 20 percent take place ⁤at ‌restaurants and bars.

The Backlash

In early April,‌ Mulvaney, who ⁤boasts over 10 million followers on TikTok, posted videos promoting Bud Light and showcasing the personalized can.

“This ‌month, I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever—a can with my face‌ on it,” Mulvaney‍ announced in a video on April ⁤Fools’ Day.

Conservatives accused Bud Light of promoting ⁤a transgender agenda and called for a boycott.

Singer Kid Rock expressed his ‌anger at the promotional campaign by using Bud Light cans for⁢ target practice, while ‌Florida Gov. Ron DeSantis announced his boycott of Bud Light.

Even former President Donald Trump weighed in on the controversy,⁤ stating that boycotts can be an effective way to send a message to brands pushing a leftist agenda.

“It’s time ‍to beat ‌the Radical Left at their own game,” President Trump‌ wrote on Truth Social. ​”Money does talk—Anheuser-Busch now understands that.”

As a result of the boycott, Anheuser-Busch InBev⁣ has suffered billions of dollars in revenue losses.

Furthermore, Bud Light ‍has been dethroned ‌as ​the top-selling brand in the⁣ United States, with competitor‍ Modelo⁤ taking its place.

Jack Phillips contributed to this report.

What ⁤were the sales figures for Bud ⁣Light ​compared to Coors Light and Miller Lite‌ in the second quarter of 2023?

R ⁢market share.”

The controversy surrounding‌ Dylan Mulvaney’s​ partnership‍ with Bud Light has​ undoubtedly had a significant impact on the‌ brand. Mulvaney’s‌ promotion of a personalized⁢ beer can featuring his likeness drew⁣ backlash from conservative⁤ consumers, leading to calls for a boycott of the⁢ brand. As⁢ a result, Bud Light’s⁢ sales have plummeted.

According to ⁢a report from Molson Coors, ⁢Bud Light was outsold by⁢ both Coors Light and Miller Lite by a margin of 50​ percent in the second quarter ⁣of ‌2023. This negative trend‍ shows no signs of stopping, with⁣ industry analysts predicting a continued decline for Bud Light.

Molson Coors CEO ‌Gavin Hattersley has joined the chorus ⁣of voices​ predicting no recovery for Bud‌ Light.⁢ In⁤ a bold statement, Hattersley declared that the decline in market share for Bud