Bud Light sales continue to drop due to Mulvaney scandal, surprising many.

Bud Light Sales Continue to Plummet After Woke Advertising Fiasco

For a long time, the saying “Get woke, go broke” was dismissed as a conservative cliche. However, Bud Light is learning the hard way that there is truth to this statement. Last month, the company partnered with transgender influencer and activist Dylan Mulvaney for an advertising campaign that featured Mulvaney’s face on a beer can. The backlash was immediate and intense, with Bud Light’s parent company Anheuser-Busch seeing a massive drop in revenue due to anger over the advertisement.

According to NBC, sales of Bud Light have continued to plummet as the backlash against the Mulvaney campaign continues. Data shows that for the week ending May 13, sales of Bud Light fell by 28.4 percent, a downward trend from 27.7 percent the previous week. This is absolutely unprecedented in the packaged consumer goods industry.

The Fallout

Bud Light is now giving away its beer for free and even being forced to buy back cases of beer as they sit on store shelves and pass their expiration date. What is surprising is the fact that this boycott has lasted for so long. In this case, it has been over a month since the initial controversy, and far from losing momentum, the boycott against Anheuser-Busch has only gained momentum.

The Power of Conservatives

Conservatives are used to corporations going woke at this point, and oftentimes the response is a flimsy, limp-wristed boycott that goes away after about a week or so. In this case, however, Bud Light executives used the ad to spit in the face of its existing customer base, and now that base has abandoned the company. Bud Light flew too close to the sun when it came to woke advertising, and now it is paying the price.

Conservatives should take heart from this news, as it proves that we do in fact have the numbers and the influence to strike back at massive corporations like Bud Light when it adopts leftist advertising. Bud Light may just be the first example of ordinary Americans taking an effective swipe at woke corporations.

Alternatives

There are several options for light beers out there that conservatives can choose from, and they have even gone so far as to create their own alternatives. This boycott against Anheuser-Busch has only gained momentum, and it is not showing any signs of slowing down.

Conclusion

Bud Light’s sales continue to plummet, and the company is paying the price for its woke advertising campaign. This is a clear example of the power of conservatives to strike back at massive corporations that adopt leftist advertising. Bud Light may just be the first example of ordinary Americans taking an effective swipe at woke corporations.

Source: The Western Journal