Bud Light Pours Have Plummeted At Bars, Restaurants Across U.S.: Beer Tech Company

BeerBoard, the tech company that provides data to the beverage industry, has reported a significant decline in Bud Light pours at restaurants and bars across the U.S. following the company’s decision to partner with controversial transgender influencer Dylan Mulvaney. According to Axios, approximately 3,000 locations that use BeerBoard’s technology logged 6% less Bud Light sales from April 2 to April 15 after calls for boycotts against the company. The partnership between Bud Light and Mulvaney started on April 1 and instantly backfired as many high profile conservatives signaled they were done with the brand. In the week that followed the announcement, Bud Light sales plummeted 11% and the following week the sales cratered, dropping 21% in volume. The Wall Street Journal reported that Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, has been placed on leave over the incident. Anheuser-Busch is making internal adjustments within its marketing department to ensure that “senior staff are fully connected to decisions about brand activities.” After the controversy erupted with Mulvaney, video surfaced of remarks that Bud Light’s Vice President of Marketing, Alissa Heinerscheid, made during a recent podcast in which she said she wanted to change Bud Light’s image.