Bud Light owner yields to horse criticism.

Anheuser-Busch Ends Tail Amputation of Budweiser Clydesdale Horses After PETA Campaign

Anheuser-Busch, the brewer‌ behind Budweiser and Bud Light, has announced that‌ it will⁣ no longer amputate the tails of its iconic Budweiser Clydesdale horses. This decision comes after pressure from animal rights group PETA.

“The safety⁤ and well-being of our beloved Clydesdales is our top priority. The practice of equine tail docking was discontinued earlier this year,”

Docking, which involves cutting off the end of a horse’s tailbone, has been banned in some ​states ⁣and⁣ countries. It is traditionally done to prevent the tail from interfering with harness and carriage equipment.

The Clydesdale, a majestic⁣ breed originating from Scotland, has long ⁣been featured in Budweiser’s ⁣advertising, including memorable appearances during Super Bowl commercials. PETA launched its ⁤campaign against tail docking⁣ just before ⁤the NFL championship ⁢game last February.

PETA declared victory in its pressure campaign against Anheuser-Busch, ⁤citing video footage showing Budweiser⁣ Clydesdales attempting to use ‌their shortened tails to fend off ⁢biting insects. Critics argue ​that docking prevents horses from effectively ⁤protecting themselves against insects like mosquitoes, which‌ can transmit diseases.

According to David L. Hu,⁤ an associate professor at the Georgia Institute of Technology,⁣ mosquitoes alone can cause a horse to lose a cup of blood ⁤in a single day.‌ These insects not only take blood but also spread diseases such as ‍malaria,‍ Zika virus, and dengue fever.‌ Protecting horses from ⁢mosquitoes can have a significant impact ⁤on their health.

Kate Hepworth-Warren, ⁣an assistant professor of veterinary‍ medicine, explained that ‌docking can be done surgically⁣ or by using ligature. However, the practice is illegal in 11 states and several European countries.

The Budweiser brewing company Clydesdale horses arrive for the second⁢ 2016 U.S. presidential debate ⁢at Washington University in St. Louis, Miss., on Oct. 7, 2016. (Rick ‌Wilking/Reuters)

While ⁣some ⁣argue that docking improves tail cleanliness and⁤ makes harnessing easier, others believe it serves primarily as a cosmetic purpose for certain ‌breeds.

It has been ‌a challenging ⁣year for Anheuser-Busch, particularly its subsidiary Bud Light.​ The​ brand faced significant backlash after ‌sponsoring a social media video featuring a transgender activist, resulting in⁣ consecutive months of declining beer sales.

In ⁤response to​ a March Madness promotion where a transgender influencer posted a personalized Bud ⁢Light can, conservative ⁢musicians and celebrities called​ for a boycott of the brand. Musician Kid Rock even posted a video of himself shooting cans of Bud Light, while prominent country singers ‌refused to sell the beer during their tours.

Anheuser-Busch’s U.S. division reported a year-over-year loss of $395 million amid the boycott. Sales of Bud ‍Light ​dropped approximately 27 percent compared to the previous year.

Experts and former executives have warned that Bud Light may face a ‌decline in retailer shelf space due to the​ ongoing boycott. Shelf space​ is a crucial factor in driving sales, as consumers tend to choose alternatives if their preferred beer is unavailable.

Despite these challenges, Anheuser-Busch remains focused on its long-term success. The company recently announced layoffs at its corporate offices and emphasized its ⁤commitment to brewing ‌great beer‍ for everyone.

Related ⁣Stories

Reuters contributed to this report.

How does the decision by Anheuser-Busch ⁣to end tail amputation set an⁢ example for ​other industries associated with horses?

Verely⁣ compromises the welfare of the horses. The⁤ removal of a horse’s⁤ tail ​can cause pain, discomfort, and​ difficulty ⁣in balancing. Additionally, the tail serves as a communication tool for horses, allowing them to express their ⁣emotions and warn others of⁣ potential danger.

Anheuser-Busch’s decision to ⁢end tail amputation‌ demonstrates a shift towards more humane practices‌ in the treatment of‌ animals. As one of ‌the largest‌ beer​ producers‍ in the world,⁢ the company’s decision may set an example for other ​brewing​ companies and industries associated ​with horses.

This move also⁤ highlights the⁢ growing influence​ and power of animal rights organizations like PETA in advocating for ⁢the well-being of animals. Through‌ its campaign against tail docking, PETA successfully shed light on the drawbacks ‍and​ cruelty associated with this practice. They utilized video evidence and ​public pressure to⁤ sway Anheuser-Busch into reevaluating its stance. This victory is a testament to the effectiveness ‍of peaceful activism and ⁢the importance of public awareness in promoting change.

Animal rights activists and‌ organizations ​have long been fighting against inhumane practices in industries involving animals. They aim to raise ‍awareness about the‍ mistreatment of animals and ⁢push for more ethical alternatives. Anheuser-Busch’s⁤ decision is a step in the right direction, showing that companies can prioritize⁤ animal welfare without sacrificing their business success.

While the end of tail docking is a cause for celebration, it is important to continue monitoring and ‌addressing other animal welfare concerns in the equestrian industry.​ Practices such as ​excessive whipping, confinement, and overbreeding still pose significant challenges ​that need to be ​addressed. ​By‍ working together, animal rights groups, industry stakeholders, and consumers can create a future where animals are treated with kindness and respect.

In conclusion, Anheuser-Busch’s decision ⁤to end tail amputation of its Budweiser Clydesdale ⁣horses marks a victory for animal rights and highlights the power ⁢of peaceful activism. The company’s commitment to the well-being of its iconic ‌horses⁢ sends⁣ a positive message to other industries. However, it is crucial to remain vigilant‍ in raising awareness about other animal welfare⁣ issues and continue pushing for more ethical practices in the treatment of animals.

Read More From Original Article Here: Bud Light Owner Caves to Pressure Over Horse Backlash

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