The Bud Light debacle teaches us that “corporate wokeism” has its limits, says Kaylee McGhee White.
Coors Light and Miller Lite Sales Surge, Sending a Message to Businesses
The recent surge in Coors Light and Miller Lite sales is not just a victory for these beer brands, but also a lesson for businesses across the United States, according to Washington Examiner’s Kaylee McGhee White.
“Bud Light has served as an important lesson for the entire country in that corporate ‘wokeism’ has its limits,” White told Hannity.
Bud Light Dethroned as Top-Selling U.S. Beer
In a surprising turn of events, Bud Light, once the reigning champion of U.S. beer sales, experienced a significant drop in retail sales. In May, sales plummeted by 24.6% compared to the previous year’s data. The decline was attributed to mounting boycotts following Bud Light’s partnership with transgender influencer and activist Dylan Mulvaney. Other Anheuser-Busch brands also suffered from the backlash.
Molson Coors Sees Impressive Sales Growth
On the other hand, Molson Coors, the parent company of Coors Light and Miller Lite, reported a remarkable 11.8% increase in net sales and a 5% rise in financial volumes during the second quarter earnings call. CEO Gavin Hattersley proudly shared the news, stating, “We are seeing share and market improvement everywhere, and more consumers are reaching for our beers than our competitors’ beers. Coors Light and Miller Lite are now 50% bigger than Bud Light by total industry dollars.”
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A Backlash Against Woke Policies
Reacting to the surge in Molson Coors sales, White emphasized that the public is growing weary of woke policies infiltrating their daily lives. “People have to deal with radical leftism in their kids’ classrooms, in the medical community, and now in the grocery aisles,” White added. “And they’re finally putting their foot down and saying: ‘Enough.'”
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