Bud Light Confirms Brand Partnership With Dylan Mulvaney, Aim To ‘Authentically Connect’ With ‘Various Demographics’
Following speculations that the announcement could be an April Fool’s Day prank, representatives of Anheuser-Busch-owned Bud Light confirmed a brand partnership with transgender activist Dylan Mulvaney.
The spokesperson for the company stated that working with a variety of influencers is one of the ways the company makes an authentic connection with its audience, regardless of their demographics and passion points.
Mulvaney, who has over 10 million TikTok followers, appeared in a video promoting the beer company’s contest during March Madness, where customers could win $15,000. He also displayed a personalized beer can celebrating one year of the “Days of Girlhood” series.
Social media users expressed both positive and negative reactions to the brand partnership. While some commended the move, others called for boycotting the beer brand. Kid Rock was captured on video shooting several cases of Bud Light and using profanity while referencing the brand.
Besides Bud Light, Mulvaney has partnered with several other national brands for their social media advertising campaigns, such as KitchenAid, ASOS, Native, and MAC Cosmetics. The influencer also discussed transgender issues with US President Joe Biden during his visit to the White House.
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