Biden offers ‘Dark Brandon’ mug: ‘Joe’s brew never tasted finer’
President Joe Biden Embraces “Dark Brandon” Joke with New Merchandise
President Joe Biden has taken to his social media accounts to release a new piece of merchandise that embraces the “Dark Brandon” joke, which originated last year. In a video posted on X, formerly known as Twitter, the president can be seen sipping coffee from a mug adorned with a picture of himself sporting red eyes. With a playful smile, Biden quips that he likes his coffee “dark,” a clever nod to the “Dark Brandon” meme that his administration has wholeheartedly embraced over the past year.
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“A cup of Joe never tasted better,” Biden wrote, accompanied by the video.
The coffee cup, featuring the “Dark Brandon” design, is available for purchase at $22. Since its release, the social media post has garnered the attention of at least 1.9 million users as of Thursday afternoon.
The term “Dark Brandon” is a clever play on the popular phrase “Let’s Go, Brandon,” which emerged as an anti-Biden chant in late 2021. Since the creation of “Dark Brandon” in 2022, it has been widely shared by various politicians and even members of the White House staff.
Earlier this year, the Biden campaign began selling T-shirts featuring the “Dark Brandon” meme after launching his 2024 reelection campaign in April. Among the merchandise available for purchase was a $32 “Dark T-shirt” featuring the iconic design.
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The video showcasing the new mug was posted while President Biden is on vacation. Since assuming office in January 2021, the president has spent a total of 196 days, either fully or partially, at his Wilmington residence. Additionally, he has enjoyed 96 days at the rustic resort in Catoctin Mountain Park and 50 days at Rehoboth Beach. With a total of approximately 370 days away from Washington, the president has spent over 35% of each month in office on vacation.
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